Sparkle: Local Laundry Sheet Cleans Up Market
Just four weeks after launch, locally developed Sparkle has proved popular at the MarketPlace’s Hamilton store.
A spokesperson said, “Sparkle, the plastic‑free, sustainable laundry detergent developed by local entrepreneurs, has surged to the top of The MarketPlace Group’s laundry aisle just four weeks after launch. The new brand ranked first in dollar sales at the Group’s flagship Hamilton store and moved into the chain’s top five overall, outperforming long‑established international competitors.”
“Innovation does not have to come from overseas—Sparkle proves that ideas born in Bermuda can win on any shelf,” said Seth Stutzman, President of The MarketPlace Group.
“Our marketing and communications team, in partnership with the Sparkle team, spearheaded an outstanding drive that captured the island’s imagination. From creative social content to persuasive shelf stories to our purchasing teams and our associates—they executed flawlessly in every store. Together with the ingenuity of the local entrepreneurs, they turned a brand‑new concept into Bermuda’s favorite detergent in less than a month. We thank our customers for embracing Sparkle and for supporting the Loads of Love charity with every purchase.”
The spokesperson said, “What makes Sparkle’s success even more meaningful is the ripple effect it creates across the community. Unlike many other brands that export profits overseas, every purchase of Sparkle sheets keeps its profits in Bermuda, directly supporting local families through employment and contributing to charitable organizations that strengthen our community fabric.
“The company has forged meaningful partnerships with Loads of Love, which provides essential laundry services for Bermuda’s homeless population, and Ignite Bermuda, which empowers local entrepreneurs and fosters innovation across the island.
“Sparkle’s ultra‑concentrated, liquid‑enzyme sheet delivers eight times the cleaning power of conventional liquid detergent in a pre‑measured dose, eliminating roughly 24 plastic jugs per household each year and cutting freight‑related emissions. The hypoallergenic, vegan‑friendly formula contains no parabens, phosphates, chlorine bleach or dyes.
“When Bermudian families choose Sparkle, they’re not just getting superior cleaning results – they’re participating in a cycle of community support. The money spent on our products stays here, creates jobs here, and supports causes that matter to all of us.
“Sparkle detergent sheets are available exclusively at every MarketPlace store, Supermart and Harrington Hundreds for $19.99. Look for them on the laundry aisle end cap.
“The MarketPlace Group is Bermuda’s leading grocery retailer, committed to supporting local producers and delivering value, quality and service to Bermudian families.
“For more information about Sparkle and our community partnerships, visit www.yoursparkle.life or follow us on social media @yoursparkle.life.”
