Column: Swan On Tourism, Investment & More
[Opinion column written by Kim Swan]
Tourism is the beating heart of Bermuda’s economy, and the measures introduced in the Honourable House this past week represent more than just legislation—they represent vision. For years, Bermudians have called for a tourism strategy that supports both large-scale investment and homegrown entrepreneurs. With the new Tourism Investment Bills and Orders, that call is finally being answered.
What makes this moment so significant is not only the scale of the projects but their inclusivity. Too often, the benefits of government relief were seen as the preserve of foreign developers with deep pockets. That perception is being shattered. By extending relief to local businesses the government is proving that Bermudian entrepreneurs are just as vital to our tourism future as international investors. This recognition is long overdue, and it deserves praise.
Equally important is the modernization of the Tourism Investment Act. The world does not wait for outdated bureaucracy, and neither should Bermuda. Allowing ministers to respond to real-time market conditions is not only pragmatic, it is essential. Our competitors in the region are agile and aggressive in attracting investors. Bermuda can no longer afford to move at yesterday’s pace. By introducing flexibility into the law, the government is signaling that we are ready to meet today’s challenges head-on.
Of course, major projects still carry enormous weight in our tourism landscape. The decision to support the developers of The Loren in their acquisition and revitalization of the former Elbow Beach site is a case in point. For years, that property has stood as a symbol of lost opportunity. Now, with the promise of renewal, it has the chance to become a symbol of hope. Jobs will be created, hotel capacity will expand, and Bermuda will once again have a world-class asset that strengthens our competitive edge.
Critics may argue that government incentives come at too high a price. But the true cost lies in inaction. Every shuttered site, every missed opportunity, every Bermudian without work is a reminder that bold steps are needed. These legislative measures are not handouts—they are investments in our people, our economy, and our future.
We must focus on the next generation of repeat visitors by deepening ties with our key markets to boost winter air arrivals.
With sports and cultural tourism re-emerging as fall and winter drivers, we encourage sporting bodies, entrepreneurs and event organizers to work with the BTA to receive organizational and marketing support.
Never underestimate love for sport, culture and the arts – we have seen passion-driven initiatives have the best chance to thrive long term.
Bermuda’s tourism story is being rewritten. This chapter is about confidence, inclusion, and growth. And if we stay the course, it will be remembered as the moment we chose progress over stagnation.
- Jr Minister of Tourism, Culture and Sport Kim Swan
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