Bermuda Motors Team Attends SEMA Show
Three employees from Bermuda Motors recently returned from an insightful trip to the world renowned SEMA Show, held annually in Las Vegas.
A spokesperson said, “Representing one of Bermuda’s leading automotive distributors, the team joined more than 160,000 industry professionals at what is considered the premier global event for automotive customization, innovation, and aftermarket excellence.
Damon Haywood – Operations Manager, Lisa Cabral – HR/Operations Assistant, and Myrton [Prince] Clarke – A1 Tradesman Vehicle Spray Painter
“The SEMA Show, which is hosted by the Specialty Equipment Market Association, brings together manufacturers, resellers, builders, designers, and enthusiasts from around the world. As the driving force behind the $52 billion+ specialty automotive aftermarket, SEMA works to unite the industry under a single, powerful voice dedicated to growth, creativity, and technical advancement.
“During the multi day event, the Bermuda Motors representatives explored new trends, tools, and technologies shaping the future of vehicle customization. With thousands of exhibitors showcasing cutting edge performance parts, advanced electronics, accessories, and design solutions, the team had the opportunity to meet directly with suppliers and learn from world leading innovators.
“SEMA’s broader mission extends far beyond its annual trade show. As a membership-based nonprofit, it advocates for the specialty automotive market through government lobbying, market research, and community building initiatives. The association represents a wide spectrum of the aftermarket ecosystem, including parts manufacturers, distributors, retailers, customizers, and performance specialists.
“For Bermuda Motors, participation in SEMA is more than a professional development opportunity, it is an investment in keeping the company and its customers aligned with the latest global automotive developments. The insights gained from the show will help inform future product offerings, strengthen supplier relationships, and support Bermuda Motors’ commitment to delivering high quality, innovative automotive solutions to the local market.
“The company expressed excitement about integrating the knowledge brought back from Las Vegas and looks forward to continued participation in SEMA events in the years ahead.”


