Final Weeks Remain For Bermuda Pink Sale
The Bermuda Tourism Authority [BTA] is reminding travellers that Bermuda’s annual Pink Sale — the island’s biggest hotel and air sale of the year — is now in its final weeks, with savings available through January 30, 2026.
A spokesperson said, “Launched on December 19, the limited-time promotion is delivered in partnership with the Bermuda Hotel Association [BHA] and BermudAir, offering compelling value across a wide range of Bermuda hotels while encouraging travel throughout 2026.
“The Pink Sale encourages travellers to plan ahead, with savings of up to 35 per cent available at participating hotels for 2026 travel. The promotion runs through January 30, 2026, with travel valid until the end of 2026.
“From romantic retreats and family-friendly resorts to boutique properties and luxury escapes, the sale includes offers at hotels such as The St. Regis Bermuda Resort, Hamilton Princess & Beach Club, The Loren at Pink Beach and Cambridge Beaches Resort & Spa.”
“The Pink Sale is an important annual promotion for Bermuda, delivered by the Bermuda Tourism Authority in close partnership with the Bermuda Hotel Association and BermudAir,” said Jamari Douglas VP Marketing, PR & Communications at the Bermuda Tourism Authority. “By encouraging early bookings and travel throughout the year, the sale helps support local businesses, jobs and the wider tourism economy, while keeping Bermuda visible and competitive in key travel markets.”
A spokesperson added, “The Pink Sale is being promoted through popular travel booking websites and online video platforms, including YouTube, reaching people who are actively planning holidays in Bermuda’s key markets in the United States, Canada and the United Kingdom. The campaign is also supported by public relations activity, social media, email newsletters and additional advertising such as taxi top displays, connected television platforms including Amazon, and digital video placements. Dedicated webpages for U.S., Canadian and UK travellers make it easy to find offers and book trips directly, helping ensure Bermuda remains visible during the busy winter booking period.
“Travellers booking through the Pink Sale will find plenty to look forward to throughout the year, from major sporting events such as the Chubb Bermuda Triangle Challenge to popular culinary celebrations like Bermuda Restaurant Weeks. Seasonal highlights also include wellness experiences, sailing and water sports, cultural traditions, art and music events, and national celebrations that reflect Bermuda’s heritage and community spirit. A full calendar of year-round events and activities is available at GoToBermuda.com.
“Participating Pink Sale Hotel Offers Include:
- “Azura — 30% off stays, plus a welcome amenity and US$100 food and beverage credit
- “Cambridge Beaches Resort & Spa — 30% off stays, plus a US$30 daily spa credit for qualifying treatments
- “Grotto Bay Beach Resort — 20% off from Dec. 20 to April 30 and up to 30% off from Sept. 8 to Dec. 31, 2026, plus a US$50 spa credit
- “Hamilton Princess & Beach Club — 30% off stays at the iconic waterfront hotel
- “Newstead Belmont Hills Golf Resort & Spa — Save up to 35%, including unlimited golf
- “Royal Palms Hotel — 30% off stays, with continental breakfast and evening wine hour
- “The St. Regis Bermuda Resort — US$50 resort credit per night
- “The Loren at Pink Beach — 15% off stays
- “The Oxford House — 20% off stays in central Hamilton
- “The Reefs — Up to 30% off stays, with breakfast included based on travel dates
“BermudAir is also participating, offering 20 per cent off flights from all BermudAir gateways, including New York, Boston, Baltimore, Orlando and major Canadian cities. Travellers booking BermudAir Holidays packages can receive more than 50 per cent off airfare when flights are bundled with already discounted Pink Sale hotel rates.
“For more information, visit Pink Sale Bermuda and GoToBermuda.com.”
