Jan Hutton Named New BTA Chief Executive
The Bermuda Tourism Authority [BTA] has selected Jan Hutton as its next Chief Executive Officer.
A spokesperson said, “Ms. Hutton is a respected global tourism leader and most recently the Chief Executive Officer of Australian Tourism Data Warehouse [ATDW]. She is a trusted advisor to governments, businesses, and international organisations driving destination competitiveness.
“In appointing Ms. Hutton, the BTA Board recognised a people-centric transformation leader working at the intersection of destination strategy, AI innovation, and sustainable growth. Her career spans more than two decades across the Middle East, Africa and Asia Pacific, her roles have included Managing Director within Ogilvy Group, Director at Nielsen Company, Chief Marketing Officer roles at Deloitte Consulting, South African Tourism, Destination Gold Coast, and Destination NSW. With global corporations such as Salesforce, Barclays, BHP Group having also shaped her career, she is widely regarded as a trusted voice for destinations navigating economic uncertainty and evolving consumer behaviour.
“Ms. Hutton has been recognised with numerous industry accolades, including ‘Most Impactful Women Shaping Australian Travel & Tourism [2025]’, ‘Most Influential CEO in Tourism Strategy’ [2023], ‘Top 100 Global Travel Marketing Experts’ [Travelstart], and ‘Top 50 Brand Marketer’ [SKIFT]. She has also served on Australia’s THRIVE 2030 ‘Reimagining the Visitor Economy’ panel as Director on the GIFT [Griffith Institute for Tourism] Advisory Board.
“Ms. Hutton will be joining the BTA team on July 1, dedicating her early weeks to listening and learning from the team, industry partners, and community leaders.”
BTA Chairman William “Billy’ Griffith added: “The BTA Board of Directors welcomes Ms. Hutton and looks forward to working with her for the ongoing advancement of our tourism product. She brings a wealth of experience in destination marketing, digital transformation, and visitor economy strategy across three continents. Her expertise will help drive the BTA mission of making Bermuda a premier destination for visitors. Ms. Hutton joins the BTA at a critical time when new significant foundations are being laid in our visitor economy — new hotel capacity, airlift development, and product investment. Her role is to make sure the marketing and commercial strategy is ready to capture and capitilise on what’s coming.”
Ms. Hutton said: “I’m genuinely honoured to be joining the BTA, and I don’t take lightly the responsibility that comes with this role. Before I do anything else, I’m here to listen. The BTA team has been holding the line through a difficult period — they know this destination, they know this industry, and their perspective is essential. I’m coming in with eyes open.”
The spokesperson said, “Acting CEO Erin Wright will resume her role as Chief Operating Officer once Ms. Hutton takes up the position.”
Mr. Griffith added: “On behalf of the Board, I want to sincerely thank Erin for her dedication and leadership during her time as Acting CEO. She has provided critical stability and continuity for the organisation during a significant transition period, while ensuring the BTA continued to deliver on its core mandate and strategic priorities. Under her leadership, the organisation strengthened key stakeholder relationships, advanced important initiatives, and successfully recruited several senior leaders that will help support the BTA’s next phase of growth and transformation. The Board is deeply grateful for her commitment to the organisation, the industry, and Bermuda during an especially demanding time.”
Ms. Hutton added: “Bermuda is a rare destination — one with genuine emotional resonance, a loyal visitor base, and a proud tourism legacy. That legacy matters, and so does what comes next. Global destination marketing has entered the most transformative period any of us have seen — driven by AI, shifting traveller values, intensifying competition, and a fundamental reset in how people choose where to go and why. No destination gets a free pass through that. There is real work to be done.
“Bermuda competes in one of the world’s most demanding tourism corridors. We have to earn our place every time. I’m here to do that work, alongside the team, our industry partners, and the community who are at the heart of everything we do. This is a shared endeavour, and I’m proud to be part of it.”
