Hashtag: #BacardiLimited
Bacardi Expands Portfolio, Acquires Banks Rum
Bermuda-headquartered Bacardi, the largest privately-held spirits company in the world, has expanded its portfolio of super-premium rums with the acquisition of BANKS® rum. The company said, “The award-winning BANKS portfolio includes BANKS® 5-Island Rum, BANKS® 7 Golden Age Blend and various limited editions. “Banks rum is currently... Read more of this article
Bacardi Takes Full Ownership Of Leblon Cachaça
Bermuda-headquartered Bacardi, the world’s largest privately held spirits company, has completed an acquisition of Leblon Holdings LLC and its Leblon® cachaça brand after serving as a significant minority investor for several years. Celebrating its 10th anniversary this summer, Leblon is available in more than 35 countries including Brazil, the... Read more of this article
Bacardi Create Marketing Centers Of Excellence
Bermuda-based Bacardi Limited, the largest privately held spirits company in the world, announced plans to “take a major step forward in bringing the company’s brand strategies closer to its markets and making them even more relevant to its consumers.” The company plans to establish Centers of Excellence [“CoEs”] in Europe and North... Read more of this article
Photos/Video: ‘Casa Bacardi’ Opens In Hamilton
Bacardi is inviting the public to pay a visit to their new Casa Bacardi, a storefront that the company says aims to “highlight our connection to Bermuda.” Executive Vice President & Chief Administration Officer Jacques Tortoroli said, “We created this Casa Bacardi to highlight our connection to Bermuda and to proudly display our... Read more of this article
Bacardi Makes Global RepTrak® Top 100 List
Bermuda-based Bacardi Limited, the largest privately held spirits company in the world, has been named among the most reputable companies in the world, according to the annual Global RepTrak® 100 list recently released by the Reputation Institute and published in Forbes. The Global RepTrak rankings measure the public’s perception of companies based... Read more of this article
Bacardi Consolidates Creative, Media Agencies
Bermuda-based Bacardi, the largest privately held spirits company in the world, is aligning all of its advertising, media and digital business for its major brands with BBDO Worldwide and OMD Worldwide, part of Omnicom Group, Inc. The Bacardi portfolio brands included are Bacardi® rum, Martini® vermouth and sparkling wines, Bombay Sapphire® gin,... Read more of this article
Bacardi Limited Creates VP Of Fashion Role
Ms. Akiko Maeda [pictured] has joined Bacardi as its Vice President [VP] of Fashion, and will be based in Bermuda. In this newly create role, she is responsible for developing partnerships that further incorporate the iconic Bacardi portfolio of spirits brands into the fashion world. A spokesperson said, “Akiko will work closely with the Marketing... Read more of this article
Bacardi Names Mauricio Vergara VP Of Rums
Bermuda-based Bacardi Limited, the largest privately held spirits company in the world, announced the internal appointment of Mauricio Vergara, 43, as Global Category Vice President of Rums. In this role, Mr. Vergara will be responsible for the Bacardi portfolio of rums including the iconic Bacardi® rum brand and the super-premium rums within the... Read more of this article
Bacardi Acquires ANGEL’S ENVY Bourbon
Bermuda-based Bacardi Limited has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, its subsidiary, Louisville Distilling Co., and its Angel’s Envy™ brand. This deal marks the Company’s entry into the bourbon category of the North American whiskey sector. Bacardi CEO Mike Dolan... Read more of this article
Bacardi CMO Named To Ad Age 40 Under 40
Bermuda-based Bacardi Limited, the world’s largest privately held spirits company announced that Dmitry “Dima” Ivanov [pictured], Chief Marketing Officer of Bacardi, has been named to the 2015 Ad Age 40 Under 40 list. This is Ad Age’s third annual 40 Under 40 list, a recognition of those in the media, marketing and agency worlds who have achieved... Read more of this article
Bacardi Limited Appoints Constantino Spas
Bermuda-based Bacardi Limited, the largest privately held spirits company in the world, today announces the internal appointment of Constantino Spas [pictured], 44, as Managing Director – Latin America & Caribbean [LAC]. Effective immediately, Mr. Spas is responsible for leading commercial operations in the region for the Company’s portfolio... Read more of this article
Paolo Perego Named Bacardi Regional President
Bermuda-based Bacardi Limited, the largest privately held spirits company in the world, today announced the internal appointment of a new regional president for Europe. Paolo Perego, 51, assumes immediate responsibility for leading all commercial operations in the region for the Company’s portfolio of premium spirits. Mr. Perego succeeds Stefan Bomhard... Read more of this article
Bacardi 2014 Corporate Responsibility Report
Bermuda-headquartered Bacardi Limited, the world’s largest privately held spirits company, released their 2014 Corporate Responsibility [CR] Report – titled “Our Spirit is Clear” — which details the company’s various initiatives. “We believe that with responsible management of both social and environmental impacts, Bacardi... Read more of this article
Bacardi Names New Chief Marketing Officer
Bermuda-based Bacardi Limited, the world’s largest privately held spirits company, today [Jan 13] announced the immediate promotion of Dmitry “Dima” Ivanov, 38, to Chief Marketing Officer [CMO] of Bacardi and President of Bacardi Global Brands. In these roles, Mr. Ivanov is responsible for the global marketing organization and driving the Company’s... Read more of this article
Jacques Tortoroli Named Bacardi Limited CAO
Bacardi Limited, the largest privately held spirits company in the world, today [Nov 25] announced the appointment of Jacques Tortoroli as its Chief Administration Officer [CAO], effective December 1. In this newly created role, Mr. Tortoroli is responsible for global Finance, Operations, Information Technology and Real Estate. As CAO, Mr. Tortoroli... Read more of this article
Bacardi Ltd. Names Jim Gallagher Global CCO
Bermuda-based Bacardi Limited, the largest privately held spirits company in the world, announced the appointment of Jim Gallagher [pictured] as Global Chief Communications Officer. Mr. Gallagher will work closely with CEO Mike Dolan on long-term strategic and business-related internal and external communication matters, in addition to directing the... Read more of this article
