Bermuda Graces Cover Of Conde Nast Magazine
Bermuda graces the cover of Conde Nast Traveler for February 2015, a magazine widely considered one of the preeminent publications for travelers in the United States and Canada.
The accompanying five-page article titled “Visiting Bermuda on the Eve of Major Developments”, shares writer Lindsay Talbot’s view on the upcoming America’s Cup, upgrade plans for existing hotel properties and projects in the pipeline.
“The article is the most recent in a series of high-profile editorials, enticing visitors to explore the diverse aspects of Bermudian culture, cuisine, adventure, and – of course – hospitality,” the BTA said.
“In recent months, Bermuda has been featured in top-tier North American media outlets including The New York Times, Travel + Leisure, BusinessWeek, Men’s Journal, USA Today, TravelChannel.com, Destination Weddings & Honeymoons, Slate and others.
“The Bermuda Tourism Authority [BTA] has simultaneously been executing a targeted campaign in direct-flight markets, securing articles in The Washington Post, Miami Herald, Boston Herald, Atlanta Journal-Constitution, and Newsday as well as in top Canadian publications such as The Toronto Star, The Globe and Mail and ELLE Canada.
“The Conde Nast story was published online January 23, 2015, and is expected in print on newsstands in North America over the next few days. The February edition is known as the Romance Issue. Editors chose a photograph of Coral Beach for the cover. According to the magazine it has a print audience of 3.5 million and a web audience of 2.6 million unique visitors monthly.
“Earned media like this cover story in Conde Nast Traveler is a big victory in our strategy to get consumers dreaming about Bermuda,” said Victoria Isley, the BTA’s Chief Sales and Marketing Officer.
“The cover of Conde Nast is literally a priceless placement – highly coveted, can’t be bought. To earn this kind of coverage documenting the next chapter in Bermuda’s tourism story from a preeminent publication like Conde Nast is a testament to the positive direction Bermuda is heading. That the writer has such a personal history with the island and represents the next generation of travelers to Bermuda is a real bonus.”
The BTA added, “In addition to broadly read publications like Conde Nast Traveler, the BTA has successfully targeted important niche media verticals, including those that reach travel agents and group meetings planners. As a result, Bermuda has consistently been featured in outlets such as Meetings & Conventions, TravelPulse, Skift, TravelAgentCentral, Successful Meetings, USAE, Agent@Home, Luxury Travel Advisor, and others.
“The BTA’s proactive public relations strategy includes a focused effort to target key journalists and editors from select media outlets and connect them with on-island stakeholders to shape authentic stories about what Bermuda has to offer. Since October 2014, the BTA has hosted three press trips consisting of nine journalists. Additional press trips focusing on culture, adventure, and romance are slated in the coming months.
“In addition, the Tourism Authority hosted Triathlete Magazine for an on-location photo shoot for its annual swimsuit issue which will result in a multi-page spread featuring the island coming out in July 2015.”
This is huge! Where are the naysayers now?!
Excellent for Bermuda !
This is wonderful!
When I speak to people about Bermuda, they often say “I went there on my honeymoon 20 (30, or 40) years ago and I loved it.”
We need to get Bermuda on their radar again.
Have a second, third, or fourth honeymoon in Bermuda!