Hashtag: #2012NewBDOTBranding
New BDOT Tourism Ads To Be Filmed Next Week
Bermuda’s scenic beauty and people will form the backdrop for the next phase of the Bermuda Department of Tourism’s [BDOT] overseas ad campaign this week. Local Bermudian models and photographic crew are working with the Department’s North American advertising agency Fuseideas to shoot a series of adverts that will continue the “So... Read more of this article
Tourism Ads Being Shown On Local TV For April
In celebration of Hospitality Month, the Bermuda Tourism Board said they are helping residents get a glimpse of the island from the same perspective of those who visit. Throughout the month of April the Board will showcase the North American ‘So Much More’ TV campaign on local television stations, allowing the people of Bermuda to better understand... Read more of this article
BDOT: Campaign Has “Tremendous Reach”
The August launch of the Bermuda Department of Tourism’s [BDOT] new branding campaign ‘So Much More’ has “achieved tremendous reach” for the island in print, online and broadcast media across the U.S., U.K. and Canada, the BDOT said. “We are pleased to see so much traction so quickly from the launch of the ‘Bermuda... Read more of this article
Videos: BDOT Release New Video Ads Online
The Bermuda Department of Tourism released four new videos online a few days ago, each featuring a different focus: Sports, General & Culture, Consumer & Leisure and Business & Meetings. The videos follow after the recent unveiling of the new branding campaign designed to spread the message that the island is as all that, plus “So... Read more of this article
BDOT Music Video: Bermuda “So Much More”
The Bermuda Department of Tourism has released a video to accompany the remake of the old Bermuda classic ‘Bermuda is Another World’ featuring local singers Collie Buddz and Twanee Butterfield. Update September 2014. Tourism officials, for reasons which remain unclear, have deleted the video. Sorry! ‘Bermuda is Another World’ was... Read more of this article
NY Times Spotlights Bermuda’s New Branding
The advertising section of the New York Times has run an article on Bermuda’s new branding campaign. The $4.8 million campaign was recently unveiled by the Bermuda Department of Tourism, and is highlighted by a new logo featuring the slogan “Bermuda – So Much More.” The article said: “A popular vacation destination is trying again... Read more of this article
Photos: BDOT New Branding Launch Event
The Bermuda Department of Tourism [BDOT] hosted a special event at the Fairmont Southampton this evening [Aug 16] to introduce their new branding campaign which carries the theme “So Much More.” The $4.8 million campaign was developed by BDOT in conjunction with its new North American advertising agency Fuseideas. The event was attended by a cross... Read more of this article
BDOT Unveils New Branding: ‘So Much More’
The Bermuda Department of Tourism [BDOT] today [Aug 16] introduced a new branding campaign designed to spread the message that the island is as all that, plus “So Much More.” The new, $4.8 million, multi-media campaign was developed by BDOT in conjunction with its new North American advertising agency Fuseideas. Highlighted by a new logo featuring... Read more of this article
Audio: Collie Buddz, Twanee Remake Old Classic
As part of the Bermuda Department of Tourism’s new branding campaign, the old Bermuda classic ‘Bermuda is Another World’ has been remade featuring local singers Collie Buddz and Twanee Butterfield. ‘Bermuda is Another World’ was originally written and performed by Hubert Smith, and Tourism Minister Wayne Furbert said the Bermuda... Read more of this article
Videos: New BDOT Marketing Campaign Ads
The Bermuda Department of Tourism [BDOT] unveiled their new, $4.8 million, multi-media campaign today [Aug 16] which was developed by BDOT in conjunction with its new North American advertising agency Fuseideas. Highlighted by a new logo featuring the slogan “Bermuda – So Much More”, the new campaign is the culmination of months of research and,... Read more of this article
Photos: New Bermuda Tourism Marketing Ads
For those consumers who think that Bermuda is just pink sand beaches and turquoise waters, the Bermuda Department of Tourism [BDOT] is introducing a new branding campaign designed to spread the message that the island is as all that, plus “So Much More.” The $4.8 million campaign unveiled today [Aug 16] was developed by BDOT in conjunction with... Read more of this article
