20 Strong Delegate in UK to Promote Bermuda
Premier and Tourism Minister Dr. Ewart Brown is this week leading a delegation of 20 representatives from the Bermuda Department of Tourism, Bermuda Hotel Association and the Islands’ hotels on a UK road show.
With stops in Chester, Manchester, Birmingham, Winchester and London, the road show will be an opportunity for the travel trade and media to hear firsthand all the latest news from Bermuda.
Highlights of the road show include trade evenings at Harvey Nicholls in Manchester on Tues April 13, and London’s Aura Mayfair, on Thurs April 15.
On Wed April 14, Premier Dr. Ewart|Brown will be hosting 300 guests, including over 120 member of the media, at one of London’s most exclusive venues, Café de Paris.
Café de Paris first opened it’s doors in 1924 and is set in the heart of London’s Piccadilly.
Interior of Cafe de Paris
The Grade II listed building is being turned pink for the evening complete with beach and golf scenes representing Bermuda’s two distinct tourism holiday seasons; “Beach & Sizzle ” [from May to September] and “Golf & Spa” [from October to April].
Dining area in Cafe de Paris
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Bermuda Director of Tourism William Griffith said:
The road show will let us spread some Bermuda sunshine across the UK giving the Bermuda Department of Tourism and our valued hotel partners a chance to speak one-on-one with the tour operators, sales managers and reservations teams who are so imperative to our success in growing business from the UK market.
The hoteliers must be congratulated in leading, as well as being very proactive, with this initiative.
I am looking forward to seeing the productive and meaningful results that come from discussions in each of the city stops. Tourism is a top priority for Bermuda, and we look forward to attracting more UK holidaymakers to our beautiful island.
[Photos courtesy of Cafedeparis.com]
