Photos: New Bermuda Tourism Marketing Ads
For those consumers who think that Bermuda is just pink sand beaches and turquoise waters, the Bermuda Department of Tourism [BDOT] is introducing a new branding campaign designed to spread the message that the island is as all that, plus “So Much More.”
The $4.8 million campaign unveiled today [Aug 16] was developed by BDOT in conjunction with American advertising agency Fuseideas. Minister of Business Development and Tourism Wayne Furbert said the campaign is a reflection of the direction laid out by the recently introduced National Tourism Master Plan.
The campaign is designed to promote Bermuda’s key tourism segments as identified in the National Tourism Master Plan, including: Leisure & Entertainment, Beach, Eco & Nature, Cultural, Sports & Golf, Nautical, Cruise, Business Travel, and Meetings and Incentive groups.
“This new campaign marks the beginning of a new day for Bermuda tourism,” said Tourism Minister Wayne Furbert. “It is a day which will bring new demand for our destination, build national pride in what we have to offer, deliver impactful results and, of course, so much more.”
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- Photos: BDOT New Branding Launch Event | Bernews.com | August 16, 2012
We paid a few million for this? Lmao
I like the bright colours in the ads, very cheerful, would have been nice too also see some of our pastel colored home with our white roofs, but I like the look of the ads, great job!
Fresh Island Cuisine is what exactly?
I have been living on this rock for 30 years + and have yet to enjoy anything remotely like ‘Fresh Island Cuisine’.
What an insult to the local marketers, graphic designers and media agencies… These adds are so simple they could be created in a few hours on the Adobe suite… How much did these cost???!! All i see is a few photographs with a little editing, text and a tacky logo…. Wtf
Not crazy about these ads, for sure…I see what looks like a lot of Photoshop, and just to be really picky…when was the last time anyone was greeted in St. George’s by a big hug????
This is just so embarrassing and amateurish. We’re trying to appeal to wealthy East Coasters with “fresh island cuisine” (really? where? and you think New Yorkers aer coming for our restaurants?!) and photos of people drinking blue cocktails like its 1998 and dressed like outdated Lilly Pulitzer models. Also, why are they trying to sell our shops when Front St is like a ghost town?! Tourists are here for our beaches and our proximity to the US. That is it. They’re certainly not coming for the gombeys (what a racket!) or the nightlife (drunks falling out of Cafe Cairo).
A college student could do a better job on his or her laptop. For free.
Wow, what a complete, utter embarrassment for all involved.
This is some of the worst advertising I’ve seen in a decade.
Dated. Cheesy. Unsophisticated. And childish. The people of Bermuda deserve better.
We want a $4.6 million dollar refund!
What the hell! Don’t feel the love with this ad campaign. My 16 year old son and his friends could have done much better. Also, not being racist or anything but couldn’t you have told them to balance the color of the people out. There are more white than black in your ads unless there are more ads you have not shown us. We want our money back damn it!!!
Interesting, some of the ads look like mild updates/ revisions of past UBP ads.
Well, despite the previous comments, I was pleasantly surprised by some of the ads. I liked the wedding ideas and the girls getaway particularly. I haven’t seen beach sand that pink in decades though; the pic of the girl jumping off the cliff showed too many submerged rocks making it look very unsafe; the narrative that went with the pic of St. Peter’s Church wasn’t very clear; same with the tea/tee narrative – the play on words would have been more effective if the word “tea” had been used, IMHO; and what was the point of the ‘all work and no play’ ad? Unclear. I also would like to know what island cuisine is being referred to. We have peas n rice (hoppin’ john)which is a dish shared by many Caribbean islands, and fish chowder. What else is uniquely Bermudian about our cuisine? It might have been nice to show the drinking couple with Dark ‘n’ Stormies (a can of Goslings new Black Seal Ginger Beer could have made the point, I think).
The one thing this ad campaign really highlights for me is the paucity of yniquely Bermudian entertainment – and I don’t mean gambling, which is hardly unique to any locale.
It is time to reintroduce at least a portion of the rich variety of performance artists we once had – Gene Steede, Collie Budz with a regular gig maybe, Jahstice (if they still exist), Sai Symonds,Jeffrey Marshall and friends, magic acts and dancers come to mind. But please do it better than the last abortive effort – what was it called, Bermuda Magic, which was so poorly advertised, even the doorman at Princess didn’t know the show was going on, much less the guests in the hotel! I wanted to go, but couldn’t find any information on dates and times of the shows anywhere. If that was designed as proof that live entertainment doesn’t work on this island and we should therefore introduce gambling, the process was flawed and the results were definitely skewed.
Also, we need something that caters to families with children. I still think a water park would be a good idea. It doesn’t have to be too elaborate, and the cove where Sonesta used to be seems an ideal location. Wish some enterprising entrepreneur would run with THAT idea!
ZZZZzzzzzzzzzzzz…………………………….by the way where is a hotel,bus,taxior horse.. Where is the real product, the real Bermudians, what will I really see when I get there??? What about the winter months??will we be just prancing around outside? People are goodlooking, but do not represent the actual Bermudian crosssection of people here..They also didn’t include the first port of entry- the airport- with our smiling customs officers.I am an amateur at photography but have also captured some great pictures of Hamilton at night,the Lemon tree where everyone is partying including tourist! also Bermudians fishing off the rocks cleaning up fish and selling fish along the street, the weekend garden vendors and baked goods people, they can be seen every weekend by the side of the road…., this is Bermuda! Gibbons garden is also a beautiful spot to take pictures, they can brag about standing on top of the world..The glass bottom boat, jet skis and rented boats are also missing which is what lots of tourist of all ages and status quo participate in.I could go on and on but its a fait a compli…sigh ….more taxpaying dollars wasted because there are no extra beds to accomodate what we hope to achieve; at best we will break even with the amount of accomodation we have…
Most of these commenters need to realize that THEY ARE NOT THE TARGET MARKET HERE. Your target market already looks at Bermuda with a sense of allure and enchantment. Pink sands alone is enough to sell Bermuda on. So the ad is attempting to get them just to think about a little more than they already know. To realize that Bermuda is actually going to surpass your expectations, and i think they have done a good job.
The details that these commenters want to see are too intricate, advertising is about subtle inception. These ads do just that. I also guarantee that your kids could not come up with something as professional and well written as these ads.