Photos: BDOT New Branding Launch Event

August 16, 2012

The Bermuda Department of Tourism [BDOT] hosted a special event at the Fairmont Southampton this evening [Aug 16] to introduce their new branding campaign which carries the theme “So Much More.” The $4.8 million campaign was developed by BDOT in conjunction with its new North American advertising agency Fuseideas.

The event was attended by a cross section of the community, including Premier Paula Cox, Governor George Fergusson, politicians from both sides of the aisle, members of the Tourism Board and various other members of the community. You can read about the new campaign here, view the marketing videos here, the print ads here and listen to Collie Buddz and Twanee Butterfield’s version of “Bermuda is Another World” here.

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Comments (2)

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  1. M.P.Mountbatten JP says:

    Aaa bie , see dat ? Crockwell and dem lot Feeding at the trough with the rest of them ! Can’t trust nobody nowadays . Chasing the money .. a new Bermuda sport right up there with cricket and football .

  2. Soooo says:

    Don’t know how we’ll Get So Much More if we could never Feel The Love….