BTA Application Deadline Fast Approaching

February 17, 2014

The Bermuda Tourism Authority today [Feb 17] reminds the public that the deadline for applications for support of tourism experiences is 5pm on Friday, February 21, 2014.

A Bermuda Tourism Experience is defined as a journey that visitors embark on that connects part of them to Bermuda, creates memories they will take away with them and that will encourage them to return. The BTA will support experiences that enhance the overall tourism product and/or raise awareness of Bermuda. Details on investment/support of Product Enhancement will be announced at a later date.

There are four categories in which funding may be provided:

  • 1. Experiences only – on-island attractions or activities
  • 2. Events – those that bring visitors to the Island or increase awareness
  • 3. Media Programmes – those that connect Bermuda internationally to our prime markets through media exposure
  • 4. Tourism Industry Services – provided by hotels and restaurants, travel agencies and tour operator services, tourist guide and other related services

Investment from the BTA is more likely if the proposed experience includes any of the following elements:

  • Unique experiences that connect visitors with the beauty of life that Bermuda has to offer
  • Attracts visitors to the Island travelling specifically for the experience
  • The experience or event includes a celebrity, sporting personality or prizewinning artist who in their own right are likely to attract media attention
  • The experience or event will likely cause an increase in the visitors’ length of stay and/or daily spend
  • Has multiple sources of funding
  • Has a provision of matching funds
  • The application is accompanied by a viable business plan
  • Is a unique experience, it cannot be found anywhere else in Bermuda or even internationally
  • Has wide support evidenced by letters
  • Is an experience that is in alignment with the Bermuda National Tourism Plan

Application forms and more information is available online here.

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