KICS Revamps The Bookmart’s “Y&A” Space
KICS Reviews by Blú, a new online teen book club, has partnered with The Bookmart to create an exciting outlet for avid teen readers.
The revamped “Y&A” book section features a brightly coloured display of Blu’s branding to enable consumers to quickly locate the section as well as showcase Blu’s “good reads” picks.
“We are excited to have The Bookmart to assist us in providing avid teen readers a fun, exciting outlet to showcase and discuss books,” said Angela Young, Founder and President of iAspirations Limited.
“The “Y&A” category is exploding on the literary scene and many of today’s Hollywood blockbusters are derived from “Y&A” titles. Further suggesting that there is a strong interest and we want to help foster this segment’s love for reading.”
KICS Reviews by Blú features weekly online reviews of today’s popular titles; including some literary classics. Blú uses a daisy ranking to review the titles ranging from four as the highest score which garners four daisies encouraging readers to “get it”; while one daisy advises readers to simply “leave it on the shelf”.
Kicking off their inaugural events for 2014, KICS Reviews by Blú invites avid teen readers from M1 year levels and up island-wide and even globally to join her in reading this summer’s “good read” pick: The Testing by Joelle Charbonneau, New York Times Best Selling Author. Blú will post her daily reactions of The Testing from June 23 through to August 20 during her Blú’s Blog Tour whereby inviting KICS members to comment on her postings.
Accessing Blú’s reviews is open to the general public, but participation in the Blú’s Blog Tour is exclusively available to KICS members only. Membership is free and can be easily initiated by simply opening an account at kicssystems.com. KICS members are also entitled to 10% off of their book purchases at The Bookmart.
Later, Blú’s friends are invited to participate in an “Oprah-style” book club review of The Testing on Thursday, August 21 from 6 p.m. to 8 p.m. at The Bookmart. Here, they can tell Blú how many daisies they will give. Admission is free and all attendees must R.S.V.P. by August 15 at info@kicssystems.com. Door prizes will be available.
“Bookmart is thrilled to join iAspirations Limited in bringing this exciting initiative to the community,” shared Nicole Warren, General Manager of Brown & Co. “It is important that we encourage our young people to read. After all, reading plays a critical role in a student’s academic success and beyond.”
Echoing the praise, Department Manager at The Bookmart, Martin Buckley said: “We are simply enthused by KICS Reviews by Blú. It is such a good programme for teen readers and the new in-store display is an attractive addition.”
Recognizing The Testing is a series, KICS Reviews by Blú will host similar events in October for the sequel, Independent Study, and then an event in December for Graduation Day, the final book in the trilogy.
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Very good Angela…extremely proud of what God is doing through you!
Beautiful display, great partnership with Brown & Co! Wishing you all the best Angela our children will be truly blessed by the opportunity and Bermuda will also be blessed. Be encouraged and keep allowing God to use your gifts talents and abilities for His glory!!!!! This is your year of possibilities!!!! Blessings Sister Gina