Video: Digicel Staff Wrap “Toys For Tots” Gifts

December 8, 2014

The Coalition for the Protection of Children’s office was buzzing with activity today [Dec 8] as staff from Digicel gathered to assist in wrapping hundreds of gifts in preparation for the Coalition’s annual Christmas party. Rooms were filled with gifts collected in the recent Coldwell Banker Bermuda Realty Toys for Tots campaign.

Digicel Staff Wrap Christmas Gifts Bermuda, December 8 2014-2

Digicel Marketing Executive Deanne Hart said, “Digicel staff got together to reiterate our Christmas theme which is “Together We Make Christmas… Better!” There are hundreds of toys here and our staff are having a great time wrapping them for the kids in need.”

Toys for Tots began in 1947 as an initiative supported by the US Marine Corp. Adopted locally in 2002, Toys for Tots has long been an annual partnership between Coldwell Banker Bermuda Realty and The Coalition for the Protection of Children that involves collecting toys from the Bermuda community to be provided to children, to ensure that every child has the chance for a happy Christmas, regardless of circumstance.

Digicel Staff Wrap Christmas Gifts Bermuda, December 8 2014-1

A Coldwell Banker spokesperson said, “The initiative is now in its 12th successful year with a goal of collecting over 800 toys this year. We collect gifts for children between the ages of newborn and sixteen.

“The majority of children who will benefit from these gifts are part of families that are supported year round by the Coalition.

“However, due to relationships that the Coalition has with other charitable entities, toys are often also provided to other organizations such as Big Brother Big Sisters and the Department of Child and Family Services.

“The purpose of this initiative is to give these children a Christmas experience that they may not have enjoyed otherwise. It is about giving them a bit of happiness and joy that we so often take for granted.”

Digicel CEO, Alistair Beak, said “We’ve assisted with this initiative in the past so we knew that there would be plenty of gifts to wrap. Digicel has been volunteering within the community again this holiday season and we are grateful that The Coalition for the Protection of Children and Coldwell Banker have allowed us to come back this year to assist with Toys for Tots.”

“Our theme for the holiday season is ‘Together, we make Christmas better,’” Mr. Beak continued. “This initiative is a shining example of coming together to make the holidays more cheerful, particularly for children in need.”

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