Bacardi Limited Appoints Constantino Spas
Bermuda-based Bacardi Limited, the largest privately held spirits company in the world, today announces the internal appointment of Constantino Spas [pictured], 44, as Managing Director – Latin America & Caribbean [LAC].
Effective immediately, Mr. Spas is responsible for leading commercial operations in the region for the Company’s portfolio of premium spirits.
He succeeds Paolo Perego who was recently named as the head of family-owned Bacardi for Europe. In his new role, Mr. Spas will report directly into Bacardi Limited CEO Mike Dolan.
A 20-year veteran of the fast moving consumer goods industry, Mr. Spas most recently served as the Northern LAC Hub Leader for Bacardi driving commercial activities across nearly 40 countries and territories including Mexico, Dominican Republic, Venezuela, the islands in the Caribbean, among others.
He first joined Bacardi in 2011 as Vice President – Sales & Marketing for Latin America responsible for building strong commercial and marketing capabilities across the region.
In 2013, he was promoted to Managing Director – Mexico, the largest market of the LAC region, where he returned Mexico to solid growth, increased market share, created new distribution partnerships including in the fast-growing category of mezcal, while driving a new focus on digital media.
“Constantino brings a powerful combination of strong regional business experience and proven results,” says Bacardi Limited CEO Mike Dolan. “This internal promotion is yet another example of the exceptional talent within the Bacardi ranks.”
“The Latin America and Caribbean region continues to offer great potential in our business. I look forward to further developing our portfolio of premium brands, including Bacardi® rum, Bombay Sapphire® gin and William Lawson’S® Blended Scotch whisky, and further accelerating our market share,” says Mr. Spas.
Prior to joining Bacardi, Mr. Spas served held various sales and marketing senior leadership roles at SAB Miller, Cerveceria Polar and Kraft Foods. Throughout his career, he has lived in seven countries in the LAC region.
