Shop, Share & Support Businesses To Win $500

June 24, 2020

The Bermuda Economic Development Corporation [BEDC] is launching a virtual social media campaign that will highlight MSME [Micro, small and medium-sized enterprises] businesses across the Island.

A spokesperson said, “Join the Bermuda Economic Development Corporation [BEDC] in celebrating Bermuda’s Micro, Small and Medium-Sized Enterprises island wide. MSME’s [Micro, small and medium-sized enterprises] play a vital role in stimulating economic growth and providing employment for vulnerable groups in all communities. To encourage locals to shop Bermuda and to bring awareness to our local MSME’s, the BEDC is launching a virtual social media campaign that will highlight MSME businesses across the Island.

“On International MSME Day, Saturday June 27th, from 11am-4pm the BEDC will be going live on its Instagram channel, @bedcbda, partnering with Danielle Paynter of the NAB App [@thenabapp] and some of Bermuda’s MSME’s. The live interviews are set to feature business that have done an exceptional job at pivoting their traditional business model and have made significant changes to adapt to the challenges that the COVID pandemic brings. Those that tune in will get a live tour of the locations, get to know the owners, and learn about a few feature products and promotions that the businesses have running.

“MSME Day was created to shine a light on and bring awareness to small businesses that together make a huge impact on the economy,” says Ray Lambert, Direct of the Micro, Small & Medium Enterprises at BEDC. He continues, “these businesses are sometimes overlooked because of their size but they are at the heart of the community. They are the are enriched with the culture of Bermuda, the smiling faces of local employees and the hard work or dedicated owners. It is because of this that these businesses should be celebrated; not just on MSME Day but every day.”

“Business owners and shoppers can get excited to join in and support Bermuda’s MSME’s as BEDC launches its Shop, Share, Support campaign. Starting Wednesday, June 24th through Saturday June 27th, everyone is encouraged to Shop, Share & Support for their chance to win $500 to spend at any local business. Here is how it works:

Step 1: Shop!

“Starting Wednesday, June 24 – Saturday, June 27, shop at any local store island wide [i.e. retail, service, restaurant, personal care, local experience, etc]. Shop for a chance to win $500 + an additional $500 for the business you patronized.

Step 2: Share!

“Snap a picture of your purchase and share it with us! Share your picture on Instagram and make sure to tag @bedcbda and the business where you made your purchase. The business tagged in the winning photo has a chance to win $500 too!

Step 3: Support!

“Show your support by encouraging your friends and family to get involved. Tag a friend in your post and don’t forget to include the hashtags, #MSMEBermuda and #ChooseBDA.

“The winning shopper and business will be randomly selected and announced at 5pm on Saturday June 27th on the @bedcbda Instagram channel. BEDC and the MSME’s involved are excited for the campaign to begin and hope the public will embrace it with full force. “We are all facing challenging times right now, especially small business owners. We hope that this initiative will encourage the public to shop local, learn about businesses that they may have never visited, and spread awareness on the importance of supporting our MSME’s,” says Dennis Carter, Junior MSME Officer at BEDC. This campaign is taking place island wide and all business types are included – i.e. retail, local online shopping, service businesses, experience businesses, etc. For more information about MSME Day and the BEDC please visit www.bedc.bm.”

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