Afiniti Appoints Dr O’Brien As Chief Data Officer

November 2, 2021

Afiniti announced that Dr. Caroline O’Brien has been appointed as their Chief Data Officer.

A spokesperson said, “Caroline will be responsible for leading data strategy and data engagement across Afiniti’s fast-growing client base as it develops new applications of its patented Behavioral Pairing technology. With deep technical knowledge in data science and vast experience deploying AI in enterprise environments, Caroline is uniquely positioned to advocate for the role of high-quality, secure and ethically sourced data in AI models.

“Previously, Caroline served as Senior Vice President of Data Science and was responsible for leading a global team of AI and data science experts dedicated to advanced analytics. During her four years with Afiniti, she has also been responsible for Afiniti’s new product pipeline and has contributed to Afiniti’s growing patent portfolio.

“Before joining Afiniti in 2017, Caroline was a Postdoctoral Research Fellow at the Massachusetts Institute of Technology and a data scientist at the Commonwealth Bank of Australia. Through her research affiliation with Harvard-MIT Division of Health Sciences, Caroline is the author of over 18 academic papers, has co-authored two books and remains active in the academic community, researching the application of engineering, data science and mathematics for the treatment of cardiovascular disease. She also advocates for the advancement of women in AI and data science, and is on the advisory board of Creatable, a female-focused STEM educational initiative.”

“An Australian now based in Bermuda, Caroline holds a doctorate in Biomedical Engineering from the University of New South Wales and a Bachelors of Mechanical Engineering and Arts with majors in Mathematics and Economics from the University of Queensland.”

“Caroline has delivered exceptional results for our clients over the past four years and I can’t think of a better person to lead Afiniti’s data strategy,” said Zia Chishti, CEO and Chairman of Afiniti.

“The pandemic has accelerated the need for brands to connect with their customers remotely, which has been a key driver of Afiniti’s growth in the last year,” said Dr. Caroline O’Brien. “I am excited to continue working closely with clients to develop joint data strategies that are robust, effective and secure — so we can deliver even more value for them and their customers.”

“As a global company, clients trust us to use their data responsibly and in compliance with local regulation everywhere we operate around the world. Caroline has a strong track record for governance and, as our first Chief Data Officer, I know she will be a major force in Afiniti’s continued growth and success.”

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