Video: Bermuda’s ‘Lost Yet Found’ Campaign
The Bermuda Tourism Authority [BTA] announced the launch of its new campaign ‘Lost Yet Found,’ which they called a “wide-ranging multimedia marketing initiative that highlights Bermudian experiences and entices visitors to dive deeper into the island’s culture.”
A spokesperson said, “The result will shed light on the Bermuda way of life, making a vacation on the island a richer and more rewarding journey.
Update | The BTA’s video, which is not hosted by us so out of our control, is no longer available. We will, if possible, update with a new video.
“Lost Yet Found leans into the mystery of Bermuda. It doesn’t give everything away—it invites people to find Bermuda for themselves and to find the activities, people, cuisine, and experiences that speak to them. Bermuda has something to dazzle just about anybody: pink and blue beaches, vibrant art and culture, impeccable style, cosmopolitan class, history in its bones, and some of the greatest golf on the planet. But the best part of Bermuda? Bermudians.
“Lost Yet Found is pure Bermuda,” said Jamari Douglas, the BTA’s Vice President of Marketing, Marketing, PR & Communications. “Our agency is led by a Bermudian, our BTA Marketing team is mostly Bermudian, the production was shot by Bermudians, and the video talent is all Bermudian.
“With the support of our international partners, we worked to create a campaign that is authentic to the Bermuda experience. We want our visitors to enjoy the joy and magic that every Bermudian does — all the things that make us the unique, world-class destination that we are.”
Proverb, the award-winning, Boston-based brand agency for Bermuda Tourism Authority is led by Bermuda-born Daren Bascome.
Mr Bascome said, “Our goal for our work with the BTA was to create a brand for Bermuda that captured the abundant character of our small country. As much as it is a travel campaign, we’ve also seen it as a nation-branding exercise.
“Travelers want the real and authentic, so featuring the unique sights, sounds, smells, tastes, and temperaments of the island felt distinctly important. Our campaign centers around the promise of discovery and originality: something for everyone who wants to get lost yet found.”
A spokesperson said, “The Lost Yet Found campaign was built around extensive research and data which showed that potential visitors are seeking authentic experiences in the destinations they visit — and that Bermuda is well-positioned to provide those experiences. The BTA intends to utilize this campaign to drive visitors to the island in line with organisational objectives as outlined in the National Tourism Plan.”
Nhuri Bashir and Andrew Kirkpatrick of Burnt House Productions, a Bermuda-based multimedia creative agency said, “As an internationally recognized, Bermudian-built agency, being tapped to lend our creative insight to promote Bermuda has been an honour. It has been a career highlight to work with the star-studded array of local talent on both sides of the screen. We could not be prouder of the authentic voice that the collective has delivered through Lost Yet Found.”
The BTA added, “The campaign will be rolled out in the coming months with both digital and out-of-home placements being secured in key markets such as New York, Toronto, and Miami. Additionally, there will be a focus on attracting a new demographic to Bermuda with a focus on secondary markets such as Dallas, Vancouver, and Atlanta. Research shows these cities show high interest in traveling to Bermuda.
“The launch of the campaign is great news for Bermuda’s tourism sector,” said Tracy Berkeley, interim Chief Executive Officer at the BTA, “It comes at a crucial point on our strategic recovery journey, providing us with the tools to build awareness, engage the marketplace, and attract the right type of visitors to the island during a critical time of year.
“We are proud of the campaign which offers a stunningly fresh take on Bermuda and exudes authenticity while remaining in alignment with the goals and objectives of the National Tourism Plan. We have employed business intelligence from global, regional, and local markets as part of our strategic marketing and are confident that our data-driven insights will deliver what is needed to push the destination forward.”
“For more information on Lost Yet Found and Bermuda, visit GoToBermuda.com.”
Read More About
Category: All, Business, News, Videos
So you spent money with an ad agency in Boston because bermuda doesn’t have any apparently. You spent money on a production company that’s produced nothing thats been seen worldwide much less the majority of bermuda. Then finally all these great creative people came up with exactly the same ad campaign they’ve been pushing for decades lol. We have pink sand, golfing and great cuisine right? So does hundreds of places, the difference between bermuda and everywhere else is its 10× more expensive. So why would anyone come to bermuda if there’s multiple cheaper options with even more to do? Also where would anyone that’s not bermudian see this ad because advertising in bermuda to come to bermuda has been what bta has done in the past. Good job guys lol
“A production company that’s produced nothing thats been seen worldwide much less the majority of bermuda.”
Good Morning America, Louis Vuitton, Lilly Pulitzer, Viceroy, Fairmont, Marriott, St Regis, Ritz Carlton, Asics, Bergdorf Goodman, Goslings, Apple, Samsung, Hallmark..
And those are just the ones I know of.
So Samsung and Apple contacted burnt house Productions to do some ads for them. You expect people to believe that lmao. I remember the Louie Vuitton one where the brought models from foreign to take pictures in bermuda lol. The same production team gets the call for every job the government needs which is obviously not right. The multiple talented people that should get a shot instead of using friends and family. Bermuda keeps doing the same hoping for different results, and that’s the definition of insanity. Also are you even bermudian lmao?
Sounds like you don’t understand what production entails, but I’d love to hear who you’d suggest as an alternative.
Pro Tip: they have to actually do production, not just have it in the name :*
The LV job was Julian Schneyder photographed by Bruno Straub, with BHP handling local logistics. There is no one of Julian’s caliber on island, so not sure what the issue is?
Also not sure how you could suggest it’s friends and family, as they’ve been the go to across administrations and.. multiple BTA turnovers.
I think you’re lost and need to be found.
“Production company that hasn’t been seen worldwide” means nothing (and you’re wrong and misinformed).
Using an agency in Boston – agree, while it’s Bermudian lead, we could’ve spent the dollars locally.
Our privacy and mystery is our edge. We don’t have anything different other than being different (not having it!!). Not the biggest selling point hence it’s mystery and privacy.
So I can go on Imbd and look up all of their great productions right? So I’m so misinformed but this great production team didn’t know this is the exact same ad that BTA having been pushing for decades? This is the issue with bermuda no one wants to be honest about anything. Also it was bermuda led but that’s the problem the same bermudians with same lack of vision came up with same ad from decades ago. Finally back to my first point when you go to IMBD nothing comes up for the production company lmao.
Lost because the latitude and longitude are wrong by hundreds of miles! Nice work.
I said the same thing. This is exactly what we were producing way back in the beginning of 2000. Same stuff the Government Department The Department of Tourism was producing in their day. Nothing new
Well done BTA for acquiring a Bermudian who has elevated himself in the industry over decades. Amazing images of stunning eye catching photographs depicting the simplicity and beauty of the island.
Keep reaching for clientele who seek memories of the natural beauty on the island. Consumers have choices as well as expenses. Let them choose where they wish to spend what they have at our hotels/resorts restaurants tours etc.
Well done Darren.
this is an awesome video showing folks doing traditional bermudian activities, highlighting landmarks and showing our culture. well done BTA and all those involved in the production.
I laughed so hard at this story that I almost had to go to the emergency room for muscle cramp treatment.
Does anyone remember the BTA’s cliff jumping stunt years ago? BTA CEO Bill Hanbury was hilarious jumping off a cliff! All to promote “cliff jumping” – come to Bermuda to cliff jump. Say, what was the ROI on that ad? (trick question)
And look what we see in the new ad campaign! Cliff jumping!
Dejavu hit the ndd at ok on the head. Price ourselves rite out of the market 10 fold for stuff and more entertainment you can get in the rest of the world. Even gambling. As usual to slow yo change just follow the others and stay behind the times. And this stupid TA ain’t helping with ships cancel port days and aircraft stopping various airports Why????!?
While this is a well made video by excellent people, it’s not likely to entice the type of people Bermuda needs. The BTA has totally lost the plot, as Bermuda cannot compete with the islands to the South for excitement and things to do. Bermuda cannot compete with Jamaica for example. Bermuda was the “England as it used to be” appealing to wealthy visitors who wanted to escape the pressures and turmoil of modern life, but this was destroyed by previous PLP Premiers for political purposes. Places like Anguilla and Barbados are thriving by targeting this market. Add in the TAF and forget tourism as a revenue earner.
Because you know them, doesn’t make them excellent people. If they were so good why didn’t they figure out the point you made lol. That you can’t advertise stuff that you can find everywhere else in the world for way cheaper.