RMS Beauty Launch ‘Bermuda Rose’ Blush
The RMS beauty brand has launched the Bermuda Rose Kit, a limited-edition blush collection inspired by Bermuda, with a special shopping evening scheduled for October 26 at the Cassine store.
A spokesperson said, “Join the Bermuda Blush global launch at Cassine. The Hamilton based clean beauty boutique launches the RMS Bermuda Rose Kit in the country that inspired it.”
“My big, huge dream is to go to Bermuda – it’s the thing I really want to do – hence the name of our newest blush Bermuda Rose,” said RMS founder Rose-Marie Swift. “The exclusive blush collection comes in a reusable keepsake box and provides everything you need to achieve a masterfully done, lit-from-within glow. Bermuda Rose gives the skin a kiss of colour.”
A spokesperson said, “A pioneer of the clean beauty movement, Rose-Marie Swift’s lightbulb moment was realising that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty.”
Cassine, which was founded by Bermudian mother and daughter duo Mia Chambray and Jennifer Page in 2018, has stocked RMS since it launched. The Reid Street retailer is now the most successful independent stockist of RMS worldwide.
“We always knew that we wanted RMS to be the only makeup brand that we stock,” says Mia Chambray. “Their groundbreaking clean ingredients are not found in any other cosmetics and the range is inclusive of all shades, ages and skin types. There really is nothing else like it.”
The spokesperson said, “The mother and daughter recently returned from a trip to Savannah where they spent three days with Rose-Marie Swift and the RMS team, learning about the unique formulations and her masterful makeup techniques first hand.”
On stocking a Bermuda inspired product from RMS, Mia Chambray says: “I have been waiting for this moment for 5 years! When we found out that they were going to call the product Bermuda Rose, as Bermudians, my mom and I were actually screaming!”
“This moment is not just ours alone to celebrate. All of our customers helped to create this moment of global celebration for Bermuda. We are all Bermuda roses.”
The spokesperson said, “The limited-edition Bermuda Rose Kit retails for $125 and is available exclusively at Cassine, 25 Reid Street, Hamilton, and online at www.cassine.shop. It includes:
- Skin2Skin Powder Blush Brush
- NEW Skin2Skin classic Fan Brush
- Full- Size Prosecco Fizz ReDimension Hydra Dew Luminizer: A warm champagne glow
- Full-Size Bermuda Rose ReDimension Hydra Powder Blush: A tropical soft fuchsia
“To toast the launch, Cassine will be hosting an exclusive shopping evening on Thursday, October 26, from 5.30-7pm in the boutique which has been turned into a Bermuda Rose garden for the occasion.”
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