Tourism Authority Launches AnchorBDA Program

March 14, 2024 | 0 Comments

“The Tourism Standards and Training Team of the Bermuda Tourism Authority [BTA] is excited to unveil the AnchorBDA Programme, a forward-thinking ambassadorship initiative set to redefine the local hospitality and tourism landscape.

A spokesperson said, “This comprehensive suite of certified courses, recognised by the prestigious City & Guilds Assured quality mark, aims to empower residents with profound knowledge and skills, positioning Bermuda as a premier destination on the global stage.

“The AnchorBDA Programme, launching under the theme ‘Elevate Bermuda Together’, builds upon the foundation laid by the Certified Tourism Ambassador programme, transitioning it into a Bermuda-owned accolade that caters specifically to our unique cultural and hospitality needs. This evolution marks a significant milestone in our journey towards enhancing the industry’s knowledge and competitive edge. The programme focuses on enhancing participants’ in-depth understanding of the tourism industry, ensuring consistent service standards across the island, and providing the tools necessary for delivering an exemplary customer service experience.”

“We are thrilled to introduce the AnchorBDA Programme, a groundbreaking initiative that symbolises our dedication to excellence in tourism,” said Tracy Berkeley, BTA CEO. “This is more than just a training programme; it’s a movement towards inspiring pride for our island home through its residents and elevating Bermuda’s position in the global tourism arena.”

The spokesperson said, “Certified from the City & Guilds Assured programme, AnchorBDA offers external validation from a trusted global brand, providing a mark of learning quality and credibility. An ‘Assured’ status is only awarded to programmes that meet City & Guilds strict benchmark standards, demonstrating commitment to quality training. Businesses and individuals that successfully complete the 6-course programme will receive a certificate and a co-branded digital credential/badge to showcase they have acquired the knowledge and skills to help elevate Bermuda’s hospitality and tourism industry. The courses include our National Tourism Plan 2019-2026, Understanding Hospitality and Tourism in Bermuda, Blue Flag: The Transformation of Bermuda from Past to Present, Introduction to Sustainability, Introduction to Diversity, Equity, Inclusion in Hospitality and Tourism, and Excellence in Service: Elevate Bermuda Together.”

Davida O’Brien, BTA’s Tourism Standards & Training Manager, expressed excitement about the programme’s potential impact. “The AnchorBDA Programme is set to transform how we approach hospitality in Bermuda. This accredited programme was designed by Bermudians for Bermuda to ensure our residents are equipped with comprehensive knowledge and skills, ensuring every interaction with our visitors is a memorable one and of the highest standard. This programme is for everyone because the industry touches everyone.”

The spokesperson said, “The Bermuda Tourism Authority invites all residents interested in advancing their knowledge on Bermuda to be a part of this exciting journey. The AnchorBDA Programme is a step towards nurturing a community of well-informed, skilled ambassadors who are passionate about showcasing the best of Bermuda to the world.

“For more information about the AnchorBDA Programme and enrollment details, visit”

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