BOA Announces Partnership With Maurten
The Bermuda Olympic Association announced a partnership with Maurten, a global leader in sports nutrition, for the Paris 2024 Summer Olympics.
A spokesperson said, “Maurten, a global leader in sports nutrition, is proud to announce its official sponsorship of Bermuda’s Olympic team for the Paris 2024 Summer Olympics. This new and exciting partnership highlights Maurten’s commitment to supporting Bermuda’s elite athletes to enhance their performance with cutting-edge nutrition technology.
“As the Official Sports Nutrition Sponsor, Maurten will provide Bermuda’s Olympic athletes with their groundbreaking hydrogel-based sports fuel, including Energy Gels, Drink mixes, and Solids. These innovative products, known for their superior carbohydrate absorption and minimal gastrointestinal distress, are designed to help athletes reach their peak performance during training and competition.
“This collaboration with Maurten represents a significant milestone for the Bermuda Olympic Association. Bermuda’s athletes, known for their dedication and competitive spirit, will benefit from Maurten’s scientifically backed nutrition solutions, ensuring they have the energy and endurance needed to excel on the world stage. Maurten’s sponsorship will include a comprehensive program of nutritional support, from tailored product plans for individual athletes to on-the-ground support during the Games. This collaboration aims to optimize the performance and recovery of Bermuda’s athletes, helping them to compete at their best.
The Bermuda Olympic Association [BOA] expressed enthusiasm about the new partnership. “We are delighted to welcome Maurten as our official sports nutrition sponsor,” said Peter Dunne, President. “Their commitment to excellence and innovation aligns perfectly with our mission to provide the best possible support for our athletes. With Maurten’s support, our elite athletes are better equipped to achieve their sports goals.
As a World Champion and Olympic Gold Medallist in triathlon, Flora Duffy used Maurten to fuel her gold medal-winning performance and continues to use the products as part of her training regime. Describing her return home to Bermuda after winning she says, “After the Olympics, it was a huge moment there. It was incredible and so special. Everywhere I went people would stop me and say, ‘Congrats’. But you couldn’t just be like, ‘Thank you’. You could tell it had a deep, meaningful impact to somebody that had never done a triathlon before.”
“Offering a complete fuelling service to the Bermuda Olympic Team — enabling them to focus solely on performance — is a great and natural extension of the history that we have of supporting Bermuda athletes to career-defining moments,” says Olof Sköld, Maurten Founder and CEO. “Watching the action unfold in Paris will be another rewarding milestone in Maurten’s story.”
“The Paris 2024 Summer Olympics, set to take place from July 26 to August 11, 2024, will see athletes from around the world come together to compete in a wide range of sports. With Maurten’s support, Bermuda’s Olympic team is poised to make a strong impact and showcase their talent on this global stage.”
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