WindReach Launches IDPD Campaign
In observance and recognition of the UN’s International Day of Persons with Disabilities [IDPD] WindReach will launch their awareness campaign starting December 1-6th.
A spokesperson said, “There will be various opportunities for the general public to get involved and become more aware of societal issues that impact people with diverse support needs.
“Difficult conversations are often the most important ones we never have. Whether it’s discussing mental health, disability, or inclusion, many people struggle to find the right words or the right moment to begin. WindReach has created an innovative solution to break down these barriers: a collection of conversation-starting pins that transform silence into dialogue and awareness into action.
“At the heart of this initiative are fourteen unique pins, each carefully designed to spark meaningful discussions about disability and inclusion. These aren’t merely decorative accessories; they’re tools for social change. Each pin serves as a visible invitation for conversation, creating opportunities for people to connect, share experiences, and learn from one another. The beauty of this approach lies in its simplicity – a small pin can open doors to understanding that might otherwise remain closed.
“This year marks an exciting expansion of the initiative as WindReach introduces its 14th pin, coinciding with the launch of their Clinical Mental Health Programme. This addition acknowledges the crucial intersection between diverse support needs and mental health, recognizing that true inclusion must address the whole person. Mental health conversations remain stigmatized in many communities, making this new pin particularly significant in normalizing these essential discussions.
“The versatility of these pins is remarkable. They can facilitate conversations anywhere: between family members at the dinner table, friends catching up over coffee, colleagues in the workplace, strangers in a shopping line, classmates in school hallways, or teammates before practice. By wearing a pin, individuals signal their openness to dialogue and their commitment to inclusion. This simple act can empower both the wearer and those around them to engage with topics that matter.
“The #WindReachCares buttons will be available, for a small donation, at button booths on December 2, 2025 at various locations throughout the island. We also have retailers that have partnered with us and have agreed to have the pins available at their locations.
“Additionally, we are excited that various schools throughout the island are hosting a #WindReachCares Grub Day in celebration and observance of the UN’s International Day of Persons with Disabilities.
“Corporate participation represents another powerful dimension of this initiative. When organizations donate and encourage their employees to wear these pins on December 3rd, they make a public statement about their values. They demonstrate that inclusion isn’t confined to policy documents but is woven into their organizational culture. This collective action amplifies the message and normalizes conversations about disability in professional settings where they’re often overlooked.
“The progression from awareness to action is deliberate and essential. Awareness without action is merely acknowledgment. By facilitating conversations through these pins, they create awareness. That awareness empowers people to take action—whether through advocacy, policy changes, or personal commitments. These actions, when sustained, create the inclusive and equitable societies we all deserve.
“Every conversation matters. Every pin worn is a statement of solidarity. Every person empowered to discuss disability and inclusion brings us closer to a Bermuda where these conversations aren’t difficult anymore; they’re simply natural.
“Pins will be available island-wide at WindReach’s Tag Day on December 2nd [#GivingTuesday] and at select vendor locations for the entire month of December. For more information on this campaign go www.windreach.bm or follow us @windreachbermuda.”
