B-Mobile Launches Cup Match Selfie Experience
B-Mobile, Branded Realities and Somerset Cricket Club have launched the free Capture Selfie experience for Cup Match 2026, allowing fans to create and share personalized team-branded selfies while contributing to a live supporter leaderboard celebrating Bermuda’s biggest cricket rivalry.
A spokesperson said, “B-Mobile, in partnership with Branded Realities and Somerset Cricket Club, has announced the launch of Capture Selfie for Cup Match 2026. This innovative digital fan engagement experience allows thousands of supporters to celebrate Bermuda’s most iconic sporting event in a fun, interactive, and shareable way.
“The launch comes as Branded Realities wraps its FIFA World Cup 2026 activations across all 16 official Host City venues in Canada, Mexico, and the United States—the same fan engagement approach the company is now bringing to one of Bermuda’s most beloved traditions.
“Launching at Cup Match 2026 at Somerset Cricket Club, the Capture Selfie experience bridges Bermuda’s rich cricket tradition with modern technology. Fans can proudly represent either Somerset Cricket Club or St. George’s Cricket Club by creating personalized Cup Match selfie frames using nothing more than their mobile phones.
“The activation is entirely free and requires no app download. Fans simply scan a QR code displayed throughout the grounds or click a promotional link, choose Somerset or St. George’s, and take a smartphone selfie. They will instantly receive a professionally branded team photo frame ready to download or share directly to social media.
“In addition to creating lasting memories, every selfie contributes to the live Capture Selfie Count. This real-time leaderboard fuels the friendly rivalry that has defined Cup Match for generations, allowing supporters to see which club has inspired the greatest fan participation throughout the twoday holiday.
“The launch also marks the beginning of a broader strategic partnership between B-Mobile and Branded Realities. Together, the two companies will introduce innovative digital engagement platforms across Bermuda and the Caribbean, creating new opportunities for conferences, sporting events, festivals, tourism experiences, community celebrations, corporate events, sponsors, and destination partners. The partnership reflects a shared commitment to using technology to create immersive experiences that strengthen audience engagement and deliver measurable value for event organizers and businesses alike.”
Lee Greene, Founder & CEO of B-Mobile, said: “At B-Mobile, we believe connectivity goes beyond mobile and internet services—it’s about bringing people together, celebrating our communities, and creating experiences that inspire pride. Cup Match is the heartbeat of Bermuda, where generations unite to celebrate tradition, heritage, and the friendly rivalry between Somerset and St. George’s.
“With Capture Selfie, every supporter becomes part of the action. Whether you were born in Bermuda, have made Bermuda your home, are working on the island, are visiting for Cup Match, or are a Bermudian living overseas, everyone has to choose a team. Fans can proudly represent Somerset or St. George’s, share their Cup Match spirit, and help determine which club has the most passionate supporters through the live Capture Selfie Count.
“Capture Selfie demonstrates how B-Mobile is evolving beyond traditional telecommunications to become a company that connects communities through innovative digital experiences. By combining reliable connectivity with meaningful engagement, we’re helping preserve Bermuda’s traditions while creating new ways for people to celebrate, connect, and share our culture with the world.”
Richard Scott, President of Somerset Cricket Club, added: “Cup Match is one of Bermuda’s greatest traditions, and we are always looking for ways to enhance the spectator experience while preserving what makes this event so special. Capture Selfie is a wonderful addition that encourages fans of all ages to showcase their team pride, celebrate the friendly rivalry that makes Cup Match unique, and create lasting memories. We are delighted to partner with B-Mobile and Branded Realities to bring this exciting experience to Somerset for Cup Match 2026.”
Erik Muendel, Founder & CEO of Branded Realities, said: “Great sporting events are built on unforgettable fan experiences. Capture Selfie transforms every supporter into a storyteller by creating personalized moments that are instantly shareable. We’re excited to partner with B-Mobile and Somerset Cricket Club to bring our immersive technology to Bermuda, creating an experience that celebrates community, friendly competition, and one of the island’s most treasured traditions.”
Sara Allen, Founder & Chief Revenue Officer of Branded Realities, added: “Connecting fans and growing fan bases is at the core of what we do, no matter the size of the stage. This summer, the FIFA World Cup and Cup Match are great examples of that. The Capture Selfie Cup Match Pride Experience gives fans a fun way to show their pride while helping Cup Match and cricket reach new fans well beyond the island.”
A spokesperson added, “Together, B-Mobile, Branded Realities, and Somerset Cricket Club invite everyone attending the match, Bermudians living abroad, residents, visitors, and those working in Bermuda to choose a team, show their colours, and share their Cup Match pride. Whether you’re supporting Somerset or St. George’s, every selfie adds to the live Capture Selfie Count, helping determine which club has the most passionate supporters during Bermuda’s most celebrated sporting event and national holiday. Join the excitement, become part of the tradition, and help your team climb to the top of the Capture Selfie Count during Cup Match 2026.”
For extensive coverage of Cup Match spanning over a decade, visit our website BernewsCupMatch.com, the island’s most comprehensive resource on the Cup Match holiday.
- Over 8,000 photos here
- Over 200 videos here
- Over 100 graphics here
- History here
- Dedicated website: BernewsCupMatch.com
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