Paradise Mobile Promotes Ashantae Goater
Paradise Mobile has promoted Ashantae Goater to Acting Head of Customer Operations.
A spokesperson said, “Paradise Mobile has announced it has promoted Ashantae Goater from Senior Customer Success Specialist to Acting Head of Customer Operations – a little over a year since the high-performer’s last promotion. Effective from 21 October 2026, this initial six-month appointment will see Goater lead the company’s frontline retail and customer support operations.
“In her newly expanded role, Goater transitions from being an exceptional individual contributor to taking responsibility for the success of the entire team. She will oversee day-to-day operations, drive performance and focus heavily on the coaching and development of her colleagues. By lifting up those around her, she aims to ensure Paradise Mobile continues to deliver a consistently great experience for all customers.
“A major focus of Goater’s position will be advancing the ongoing transformation of the company’s frontline operating model. Paradise Mobile has evolved its approach so that sales and customer support no longer operate as separate functions, but rather as one unified retail team. Goater will help strengthen lead management, customer follow-up, sales conversion and proactive engagement. She will also guide how the team leverages technology, automation and AI to become more efficient, freeing up staff to focus on the interactions where they add the most value.”
Sam Tabbara, CEO of Paradise Mobile, said: “Ashantae represents the exact culture we are building at Paradise. She is curious, adaptable and never hesitates to take full accountability. As we continue to evolve our frontline operations, creating clear pathways for local talent to grow into senior roles is central to our mission. She has truly earned this next step, and I know she will use this leadership role to champion her colleagues and bring out the best in everyone.”
Ashantae Goater, Acting Head of Customer Operations, said: “I am so excited to take on this new role with Paradise Mobile. Unifying our retail and support services means our team can now solve customer needs seamlessly in one place. Having grown with Paradise from the beginning, I know firsthand what our team – and our customers – need to succeed. I am looking forward to working even closer with my colleagues, sharpening our daily operations and making sure every customer interaction is the best it can be.”
A spokesperson added, “Since joining the company, Goater has consistently demonstrated a willingness to learn new things, step outside her comfort zone and take accountability for outcomes. The creation of her new role underscores Paradise Mobile’s belief in developing its local team and building a culture of growth.
“Over the next six months, Goater will focus on building a stronger, more capable and more effective frontline team. By improving sales performance, operational efficiency and lead conversion, she aims to drive efficient growth while continuing to deliver exceptional customer satisfaction.”
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