American Airlines Ends Bereavement Fares
American Airlines is ending their bereavement fares, with the airline saying that with the advent of more choices, lower cost carriers and larger networks, the industry has started to move away from bereavement fares.
“We remain committed to doing all we can to relieve the burden of travel for our customers in times of need,” said American spokesman Matt Miller.
“With the advent of more choices, lower cost carriers and larger networks, the industry has started to move away from bereavement fares because walk-up fares are generally lower than in the past, and customers now have more opportunities to find affordable fares at the last minute.
“American is moving toward that industry trend and the airline offers customers changeable and refundable options with the ability to apply future reservations to bereavement travel without change fees. We believe this policy is a cost-effective solution for customers in need of bereavement travel.”
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In the case of Bermuda, in that very critical time, one may not have the funds to get overseas, or, raise the funds in time to say a final farewell.
Cheaper and more affordable airfares? Where is your competition in Bermuda, AA? You state that one can apply one’s refund and/or changeable flights for the bereavement, but is this not predominately an unexpected occurrence in one’s life?
Unless there has been a long illness that requires constant travelling overseas, then applying refunds and/or changeable flights make little sense, as no-one will want to apply it just in case their healthy spouse drops on overseas vacation and/or business travel. Do you really think people think in terms of bereavement flights concerning their love ones as they travel on vacation and/or business? This sounds like a formulation for bereavement insurance.
You may do a better job exploring the option of bereavement insurance, by charging a small nominal fee that any airline ticket purchaser can opt into by ticking the box (and it should not be exclusive to a family member). That way, the airline has extended its goodwill and those who are grieving can have one less obstacle in their path.
London, England
@AA > yer killin’ me.