Fairmont Wins Platinum Adrian Award
The Fairmont Southampton has been awarded the prestigious Platinum Adrian Award. Shelley Meszoly, Fairmont Bermuda’s regional director of sales and marketing, was presented the award at the Hospitality Sales and Marketing Association International (HSMAI) award gala event held recently in New York City. Ms. Meszoly’s award winning project “Tea and Cakes” was selected from nearly 1,200 entries from around the world. Fairmont Bermuda worked in conjunction with marketing agency Anson Stoner on the winning project.
Hospitality Sales and Marketing Association International is the hospitality industry’s source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing and branding.
The 54th annual Adrian Awards were handed out at a gala in front of more than 800 industry and agency professionals. The awards honour the fields of advertising, public relations and digital marketing.
In conjunction with Anson Stoner, a marketing agency used by Fairmont Bermuda, Ms. Meszoly created the Tea and Cakes project as a way to entice perspective meeting planners to hold their event at Fairmont Bermuda properties. As a follow-up to meeting proposals prepared by Fairmont Bermuda, meeting planners are sent a wooden keepsake box containing the Conference Services Guide, a Bermuda Rum Cake, Fairmont Tea and a picture gallery of Bermuda and Fairmont Bermuda hotels.
“The Tea and Cakes strategy presents perspective clients with an unrivalled memento that is authentically local,” said Norman Mastalir, managing director, Fairmont Bermuda. “We’re delighted to have won this award and I would like to congratulate the sales and marketing team for winning such an esteemed industry accolade; the recognition is well deserved.”
“The gift is an extra special touch that we deliver following sales meetings to seal the relationship with potential clients and remind them that Fairmont Bermuda wants their business!” said Shelley Meszoly, regional director of sales and marketing for Fairmont Hotels Bermuda. “It has proven to be a successful tactic in making our proposals stand out to potential customers”.
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