Eight UK Radio Stations To Broadcast From BDA

A Bermuda Department of Tourism [BDOT] initiative will see eight UK radio stations broadcast live from the island next week.

Beginning on Monday, May 23 – Friday May 27, an estimated UK audience of 4.5 million loyal listeners will get a flavour of the island as their favorite radio stations take to the airwaves to showcase Bermuda.

Minister of Business Development and Tourism Patrice Minors said, “The UK is a very important market for Bermuda and this is an excellent opportunity to raise our profile via these very popular radio stations. Loyal listeners will get the chance to hear their favourite stations touting the island and relaying the warm Bermuda welcome that typifies our visitor experience.”

The stations will interview various Bermuda ‘ambassadors’ and chat about Bermuda’s key selling points, including proximity from the U.K., beautiful beaches, culture, sporting opportunities, and the hospitality of the Bermudian people.

They will also highlight “sizzling summer” free visitor activities and important events, such as the upcoming PGA Grand Slam of Golf, while encouraging listeners to visit the Department of Tourism’s website and book their own Bermuda holiday.

The stations have been heavily pre-promoting their visits, including listener prize trip contests. To date, the Smooth FM Network has received more than 10,000 listener entries for their promotion, which is unprecedented in their station’s history.

In addition, several Bermuda resort properties have provided listener trip giveaways to help increase the excitement for the broadcasts, including: Cambridge Beaches, The Reefs, Grotto Bay Beach Resort and Tennis Club, Fairmont Southampton Resort, Fairmont Hamilton Princess, Elbow Beach, Rosewood Tucker’s Point and Rosedon.

Among the stations planning to participate are:

SMOOTH FM NETWORK UK: Broadcast Areas: Greater London; Birmingham and East and West Midlands; Manchester; Liverpool and North West; Newcastle and the North East; Glasgow and South West Scotland.

KMFM NETWORK KENT: Broadcast Areas: The County of Kent and South East UK

JAZZ FM UK: Broadcast Areas: Digital network radio: Greater London, Birmingham and West Midlands, Manchester and North West, Glasgow and South West Scotland; Sky Channel 0202 Freesat Channel 829

TOTAL STAR NETWORK: Broadcast Areas: South West England – Bath, Gloucestershire, Somerset, Swindon and Wiltshire

METRO FM: Broadcast areas: Tyne and Wear, County Durham & Northumberland (North East).

MAGIC NETWORK NORTH OF ENGLAND: Broadcast Areas: Newcastle, and Tyneside, Middlesborough and Teeside, Hull and East Yorkshire and North Lincolnshire, Sheffield, Doncaster and South Yorkshire, Leeds and West Yorkshire, Manchester and the North West, Preston and East Lancashire, Merseyside.

KESTREL FM: Broadcast Areas: Alton, Basingstoke, Bordon, Four Marks, Haselmere, Hindhead, Petersfield, Guildford and the surrounding area of Hampshire, and Surrey.

MINSTER FM: Broadcast Areas: North Yorkshire, York, Scarborough, Selby, Harrogate, Thirsk, Northallerton

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