‘BermyShake’: Internet Video Meme Hits Island

February 27, 2013

The “Harlem Shake” video craze has gone viral with the groups all over the world posting the dance videos, and the video meme has made its way to Bermuda with a local group organizing the “Bermy Shake.”

“Harlem Shake” is the title of a 2012 heavy bass instrumental track produced by Baauer. In February 2013, the song hatched a series of dance videos that begin with a masked individual dancing alone in a group before suddenly cutting to a wild dance party featuring the entire group.

Since the creation of the first video, the dance itself has gone viral from the United States, England, Germany, and now Bermuda courtesy of the Bermemes organised “Bermy Shake.”

BERMEMES decided to take Bermuda ‘to de world,’ creating a Bermudian version of the addicting Harlem Shake last Saturday. The anonymous entertainment group teamed up with various local artists and organizers in conjunction with local independent multimedia developer exist.multimedia.

Local participants described the vibe as “electric” and “hectic” with tons of energy. Daniel Oatley tweeted, “Most fun I’ve had in a while Bermemes, Great job on an awesome event.” Everyone was pumped up about showing off their love for their island.

Event coordinator and spokesperson for BERMEMES, Sloane Wilson described her experience saying that the atmosphere was “fun and light. The combination of young and old melting together for one unified outcome was amazing!”

The local Facebook group, now with over 5000 likes, launched their version of the viral hit today [Feb 27] on their Youtube channel, which has been gaining a steady stream of exposure ever since.

“We (BERMEMES) wanted to show the world that we can be just as big no matter how small the island may be. We had the platform to really push Bermuda and also a great reationship with exist.multimedia, so we drew up a concept that would not just engage Bermudians but tourists as well, in our own fun way.”

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Articles that link to this one:

  1. exist.multimedia | Harlem Shake De Bermy Edition (#BermyShake) | February 28, 2013
  1. Honestly says:

    What nonsense!

  2. dat was wack doe says:

    if dey was gna do dat dat cove shuda been rammed serz bermy u ca do better

  3. Smh says:

    Lmao! It should have been a lil longer.

  4. bermudiful says:

    loved it! :)

  5. bermieboy says:

    just laughable. sigh

  6. LOLA says:

    I love it they shouldve advertised to get more people though, I wouldve been a supporter and volunteer!! Should do in all our popular tourist spots.

  7. Ty says:

    I got so much backlash from people on the postings because I feel it could have been done better….good to see I am NOT ALONE.

  8. Dueane says:

    Awesome! Looked like fun. Pretty cool to latch on to a worldwide craze. The advertising can’t hurt…and will probably reach people that probably have never even heard of Bermuda.

    And for all those that are hating on Bermemes, you probably wouldn’t recognize fun if it jumped up and bit you in the face.

    It’s fun! —ever heard of it? Jeesh

  9. Dont hate, Appreciate says:

    I think its quite funny how some people can sit at their little computers all day and roam the internet looking for something to do. Bermudians LOVE to complain, and when we see someone doing something better….. we try to pull them down to our level. Ty, get a grip. You’ve been trolling Bermemes since yesterday about a Harlem Shake video. Bermemes took the initiative to create their OWN VERSION which promotes our island. Instead of focusing on how they unite our country, you choose to sit up and complain about camera angles and irrelevant stuff. If you aint doing nothing better, keep quiet. I LOVE BERMEMES!

  10. Bermuda Memes & exist.multimedia advertised the event well in advance. We are both progressive entities that our finding our own respective grooves; nobody is perfect. The Bermuda Department of Tourism was approached, but never responded. We were hoping to advertise via them in order to have a larger turnout, but come shoot time, the decision was made to pivot & work with what we had. The show must go on, especially regarding the limited lifespan of viral media.

    The event had far more people accept than attend. Over 700 invites were personally propagated. Any one of those single invites could have been forwarded freely, as the event was a public one.

    To those who are berating this effort, keep one thing in mind. Bermuda Memes & exist.multimedia took it upon ourselves to showcase Bermuda in a positive & energetic light. We gave our time, effort & attention to this project simply because we love our country. Every view we receive is potential attention drawn to BERMUDA. We placed the Bermuda Tourism website in the video so that any who view it are prompted to inquire further regarding our lovely little island. We see no other heartened attempts to do anything similar, so all of the negativity that anyone can muster automatically falls under us. Our only interest is in drawing attention to our country. If you did not do your part to contribute your time, effort or talents, then you are the reason for the same deficiencies which you so readily highlight.

    If you are capable of doing better, then by all means, please do so & we will both stand behind you in support as countrymen. However, we find it difficult to respect the negative opinions that arise now that the video is in the wild; ample notice was given. At the time of this posting, its views have exceeded 6,300 in 24 hours. It has already gone viral. There is nothing that can be done about it now. Enjoy it or not, it will continue to exist & bring Bermuda into people’s consciousness.

    Those who can’t do, critique. Those who can, take all the preceding knowledge & improve upon it. We implore you to exceed our effort because it only helps our country.


    Karriem A. Sharrieff

    #BermyShake #GoToBermuda

  11. charles says:

    Redux –

    Need the alien shking on the rocks or reef.
    We need a Gombey, a Highland Piper and a packracer!