November’s 2015 Klout Social Media Rankings
[Written by Don Burgess]
Last week Klout became transparent on how it calculates its scores by publishing a paper at a big data conference.
The move has earned praise in Forbes magazine. Contributor Theo Preistley had previously written in Forbes that “People have become obsessed with chasing meaningless numbers and Klout scores rather than just enjoy life. There was at one point a movement to use Klout as a means of measuring a candidate against a job application. Thankfully it failed.”
He now writes that “Klout has now matured beyond this kind of audience now, and as a first step the publication of this paper of how their data scientist team employs sophisticated algorithms and machine learning techniques proves that Klout and Lithium Technologies is much more than just a number.”
I still think the system can be gamed a bit but Klout is more meaningful now than it was two years ago.
The only change in the Bermuda Top 5 was Premier Michael Dunkley bumping myself into sixth. The rest of the top five — John Layfield, Bermuda Tourism Authority, Heather Nova and Collie Buddz remain the same.
Debuting on the Bermuda Top 50 Klout list are Today in Bermuda at #34, Bite of Bermuda at #37 and Karolina De Costa at #45.
All scores were recorded on November 3 2015.
Klout attempts to quantify a person or business social media influence through a variety of platforms, including Twitter, Facebook, Instagram and LinkedIn, among others. The scores run from one to 100 with 40 being average.
You can check your Klout score at www.klout.com. If you have a Klout score of 61 or higher and were not on this list, please e-mail him at dburgesspb@gmail.com or Tweet him @DonBermuda.
- 1. John Layfield 85
- 2. Bermuda Tourism 81
- 3. Heather Nova 80
- 3. Collie Buddz 80
- 5. Michael Dunkley 73
- 6. Don Burgess 71
- 7. Jefferson Sousa 70
- 7. We Are Bermuda 70
- 7 Chris Famous 70
- 7. PowerGirl Trina 70
- 7. Jamel Hardtman 70
- 12. Clare O’Connor 69
- 12. Bernews 69
- 14. Cherri Smith-Jones 68
- 15. Shari-Lynn Pringle 67
- 16. Diallo Rabain 66
- 16. Janson Cross 66
- 16. Alexander Green 66
- 16. Tony Brannon 66
- 16. Alastair Jack 66
- 21. Jason Sukdeo 65
- 21. Glenn Jones 65
- 21. Lexy Corriea 65
- 21. Maureen Callanan 65
- 21. Marc Boden 65
- 21. Webster Butler 65
- 21. John Manderson 65
- 21. Fairmont Southampton 65
- 29 Kristin White 64
- 29. Susan Thomas 64
- 29. Ledrew Fox 64
- 29. Kennette Burgess 64
- 29. Qian Dickinson 64
- 34. Lou Matthews 63
- 34. Today in Bermuda 63
- 34. Chewstick 63
- 37. Hannah Collins 62
- 37. Laurel Burns 62
- 37. Jon Legere 62
- 37. Bill Davidson 62
- 37. Bite of Bermuda 62
- 37. Velina Wheatley-King 62
- 37. Charles Doyle 62
- 37. Nothing to do in BDA 62
- 45. Bermunchies 61
- 45. DJ Rusty G 61
- 45. Taja Fox 61
- 45. Karolina De Costa 61
- 49. Alessandro Belvedere 60
- 49. Husayn Symonds 60
- 49. Dudley Freedom 60
- 49. Coral Wells 60
- 49. Hamilton Princess 60
Don Burgess is the former deputy editor of the Bermuda Sun newspaper who has a strong interest in social media. If you have a Klout score of 61 or higher and were not on this list, please e-mail him at dburgesspb@gmail.com or Tweet him @DonBermuda.
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