Castle Brands New Developments With Goslings
Castle Brands, a developer and international marketer of premium and super-premium branded spirits, announced that it has acquired an additional 20.1% stake in Gosling-Castle Partners Inc. [GCP], its strategic global export venture with the Gosling family.
“GCP holds the exclusive long-term export and distribution rights for Goslings Rum and Goslings Stormy Ginger Beer for all countries other than Bermuda. The transaction increases Castle Brands ownership of GCP to 80.1% and will enable consolidation for tax purposes,” the company said.
“In a related development, Castle Brands announced that GCP’s exclusive export agreement with Gosling’s Export [Bermuda] Limited and exclusive distribution agreement with Castle Brands have been extended through March 31, 2030, with ten-year renewal terms thereafter.”
Richard J. Lampen, President and Chief Executive Officer of Castle Brands, said: “Since Castle Brands joined forces with the Gosling family to form GCP in 2005, sales of Goslings Rum have grown rapidly in the United States and internationally. Sales were approximately 170,000 cases [9L] during the 12 months ended December 31, 2016.
“In addition, we have worked together to launch and grow Goslings Stormy Ginger Beer, used in the trademarked Dark ‘n Stormy® cocktail, an important driver of Goslings Rum sales. Sales of Goslings Stormy Ginger Beer were approximately 1,325,000 cases during the 12 months ended December 31, 2016. We are very glad that we have increased our ownership of GCP and have extended the terms of our Goslings agreements.”
“The Goslings family has produced Goslings rum in Bermuda for 200 years. Because we realized that the brand had great potential in the U.S. and internationally, we initiated sales in the U.S. almost 20 years ago. By joining together with Castle Brands in 2005, we sharply accelerated that growth by gaining a very strong sales force, top-tier distributor relations and substantial infrastructure to support operations. We are excited to be taking these important steps to expand the relationship with Castle Brands,” said Malcolm Gosling, President and Chief Executive Officer of GCP.
“We believe that our sales and marketing initiatives will enhance Goslings Rum sales and that the strong growth of Goslings Stormy Ginger Beer will expand the consumer base, grow brand awareness and drive more consumer pull. We look forward to working even more closely with Malcolm Gosling and the Gosling family to build the prominence of the iconic Goslings brands,” added John Glover, Executive Vice President and Chief Operating Officer of Castle Brands.
Would be nice if any of the gosling brands overseas would not be easily attainable enabling it to be an in demand product.