BTA Eliminate & Create Jobs In ‘Reorganisation’

February 5, 2018

Four job positions are being eliminated by the BTA and six new positions are being created, with the BTA saying the “reorganisation is about modernising the structure of the Bermuda Tourism Authority for the first time since its inception in 2014.”

The BTA said the four job positions that are being eliminated consist of three staff positions and one contracted position, while “six new roles were created.”

When asked if this will create a change in expenses, the BTA said no, the changes are “budget neutral.”

A BTA spokesperson said, “The reorganisation is about modernising the structure of the Bermuda Tourism Authority for the first time since its inception in 2014 — improving efficiency and increasing the return on investment the BTA delivers for Bermuda.

“The changes result in a net increase of two jobs without adding to the budget. Six new roles were created and our aspiration is that 100%, or close to 100%, of the new jobs will be filled by Bermudians.

“These new roles will strengthen the Bermuda Tourism Authority in three key areas:

  • “Digital content creation, more critical than ever as illustrated by our recent partnership with Google Destinations
  • “Intelligence driven group sales, increasing the BTA’s capability to research, target, qualify and convert groups
  • “Sports tourism, taking roles spread across the organisation and more efficiently consolidating them into a single team held accountable for growing sports-related travel, particularly during the winter months.”

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Comments (18)

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  1. Meanwhile In the Cayman Islands says:

    They are actually getting hotel deals done–

    While our BTA (who have been uber successful to date) have to deal with politics and distraction. The BTA have delievered this country good value for money.

    Does anyone else find this alarming and worrisome?

    • Onion Juice says:

      Whats alarming is BTA CEO makes $1000 a day while Bermudians are layed off.

      • TJ says:

        The BTA CEO is a Bermudian too, though!

        • Onion Juice says:

          Being born in a garage dont make you a car, Dr. E.F.Gordon was born in Trinidad yet he dedicated his life for the betterment and interest of those who are not a part of the undeserved privileged elitist circle who have no interest in the grass root struggle.

      • The real Terry says:

        Onion Juice,it is obvious from reading your posts that you have no idea what you are talking about, like your favorite party 24- 12 lol and they can’t even collect garbage. I wouldn’t throw too many rocks if I were you. Maybe you should check up on some of the heads of unions and what they take home.

        • Onion Juice says:

          They cant collect the garbage effectively because we had an AWSOME Americas Cup.

          • nerema says:

            No, it’s because over half of them are out sick. Burch said so.

          • Toodle-oo says:

            It was awesome , and how do we know that ?

            Your party is afraid to reveal or even mention the final report on it !

            And we’re still waiting for you to name for us one single event that your party put on that resulted in a return of 5 to 1

      • Justin says:

        Sort of reminds me of trash truck workers…

        • Onion Juice says:

          They should leave ya trash for a couple of months, then you’ll see how much you’ll appreciate them.

  2. MB says:

    Value for money? I don’t know…I still haven’t seen a strategic vision and master plan from BTA. Our tourism plan seems all over the place with a lot of wasted energy on things that won’t add actual tourist numbers. There is still complete lack of marketing coordination with our hotels when hotels are the biggest driver…some I feel actually are deterants

    • Kevin Dallas says:

      By law the BTA is responsible for implementing the National Tourism Plan – the current version of which you can find on our website. We agree it’s time for a rewrite, and we’ll be able to say more about that tomorrow when we announce the 2017 year end results.

      Having just competed the shoulder season “Pink Sale” promotion with 10 of our hotel partners, I’m not sure I agree that there’s a “complete lack of marketing coordination”. We have also set up a new working group with the BHA focused on sales and marketing alignment.

      • Onion Juice says:

        A Trumped up entity created for friends and family to benefit.
        Pun intended.

      • Tomas says:

        Q4 stats are posted on BTA website under Corporate Reports shows that BTA was late recognizing need to rewrite and reorganize. Should be interesting to hear the reasons/excuses. Hope Bernews has video!

    • Tomas says:

      The National Tourism Plan was outdated from the start and BTA hasn’t recognized that fact yet. The BTA followed the BDoT “shotgun marketing” initially, deleted and added some to come up with their own blast too see what they can hit or miss. BTA belives they know what’s best for the hotels just like BDoT and history is repeating itself.

  3. bdaboy says:

    “Our tourism plan seems all over the place with a lot of wasted energy on things that won’t add actual tourist numbers”

    Like faith based tourism?

    • MB says:

      Yes bdaboy, don’t even get me started on Wayne’s time. We have him to thank for the tacky campaign with the woman in granny bathing suit jumping off a cliff and the people dancing in Water St.

  4. Tomas says:

    Jamahl turned the ACBDA into the Bermuda Event Authority to save unknown number of jobs and so far BEA hasn’t made a showing. Some of the ACBDA staff were on loan from BTA, where are they now? The BEA appeared to have same/similar mandate as BTA, who is doing what? Is BTA making any progress while this reorganization is going on? When will new BTA become fully functional? BEA was to save jobs and BTA cut long term staff!