‘Uber Super Duper; Firm Hires Lucy Russell
Lucy Russell has joined Uber Super Duper, with company founder Sami Lill saying that her “unique skills will add a new dimension to our creative offering.”
A spokesperson said, “She brings a varied and international background, including time at award-winning ad agencies WCRS in London and The Union in Edinburgh. She also managed a thriving nightclub in Edinburgh for several years.
“Having worked closely with famous brands, such as Santander Bank, Holland and Barrett and the Scottish Development International [the equivalent of our BDA], Lucy brings strong strategic and client management skills.”
Sami Lill, founder and Creative Director at Uber Super Duper says, “It’s not often you find someone with such a diverse range of skills and experience. Lucy had both a strategic and conceptual understanding of the business, and also significant entrepreneurial experience of running a vibrant and successful entertainment business. These unique skills will add a new dimension to our creative offering.”
“Uber Super Duper has established itself as one of the leading creative studios in Bermuda, working with clients such as America’s Cup, Bermuda Business Development Agency, local finance and insurance companies as well as international brands, such as Sony and IKEA. Recently their work has included the national anti money-laundering campaign, mural designs and furniture development.”
Ms. Russell said, “I was impressed by Uber Super Duper’s varied creative offering. So many traditional agencies just look to produce yet another standard campaign of television, radio and print. However, Uber Super Duper looks for original solutions that are right for the client – whether that’s an animation, mural, branding, social media content or ad campaigns.”
Sami Lilli said, “We live in amazing times. With technical capabilities like never before, there is no reason why Bermuda cannot compete creatively on a global level. We have all the production tools available for producing amazing, emotionally powerful work.
“In this digital age, the major differentiator between brands is really the quality of the ideas. Our role is not just to follow brand guidelines; our most crucial role is as innovators, communicators, strategic thinkers and problem solvers.”
“If brands want to stand out and have a lasting impact, they need to engage with people on a personal level. With Lucy onboard we will continue to aim high, work with ambitious brands and create memorable work that gets noticed.”
“Uber Super Duper is based in the Somer’s Building, 15 Front Street, along with a host of other creative companies.
“For more information, please visit ubersuperduper.com or call 505 3833.”
Congratulations!
Hey cousin.
Best of Luck.