Klout Social Ranking Service To Close Down
Our quarterly Bermuda Klout social media reports will be coming to an end, as the Klout service announced today they will be closing down effective May 25, 2018, with their parent company saying that Klout ”is not aligned with our long-term strategy.”
Klout was founded in 2008 as a way for social media users to measure their “influence” with the service charting your fan base and responses across social media to determine your “Klout Score”, which ranged from 1 to 100. Bernews began charting local accounts on Klout in 2014.
Bermuda’s top 50 Klout rankings from last month:
The CEO of Klout’s parent company, Lithium Technologies, Pete Hess said, “Lithium has made the decision to sunset the Klout service, effective May 25, 2018.
“Lithium is committed to providing you with the technology and services that will enable you to differentiate your customer experience. Our recent launch of Lithium Messaging is evidence of our focus on this mission.
“The Klout acquisition provided Lithium with valuable artificial intelligence [AI] and machinelearning capabilities but Klout as a standalone service is not aligned with our long-term strategy.
“Our goal with these AI and machine learning investments is to improve our customer care capabilities across the board, whether that’s self-service, peer-to-peer, or direct-to-brand.
“In the near-term, for example, we will be looking to improve agent productivity within SMM and improve the overall user experience in Community through the application of AI, while we are also planning the launch of a new social impact scoring methodology based on Twitter.”
Read More About
Category: All, technology
What? Good lord, how will we manage to survive without this? I am devastated.