Bermuda College Launches New Logo & Brand
Effective today [Aug 26], Bermuda College will officially launch its new brand as part of its Vision 2023 Strategic Plan, ‘Delivering Success’.
“Our new brand reflects the strategic direction in providing innovative education; quality instruction and unparalleled student support integral in the Plan’s six strategies: student success; campus culture; human capital; diversification of revenue and partnerships; infrastructure; and branding and marketing. These strategies will ensure the College’s viability and relevance in the community for the foreseeable future and beyond,” a spokesperson said.
Chairman of the Board of Governors, Peter Sousa is confident that the new brand reflects the new shift of the College. “I am firmly convinced that the College is well-positioned to continue to provide a standard of education, second to none, for Bermuda’s residents, and that it will continue to be recognised internationally, offering unparalleled opportunities and access to our students to set their feet firmly on paths to further education or career goal success.”
President of Bermuda College, Dr. Duranda Greene, who co-chaired the branding initiative, said the almost year-long journey had been ‘transformative’. “Once all of the data from our focus groups, surveys, meetings and discussions came together, we realised how transformative Bermuda College is to so very many that have entered our gates,” she said.
“It’s not just the fact that our teaching faculty are more highly credentialed than most in comparative community colleges …This goes way beyond that. Our faculty and support staff really care about our students in a way that shows up in our data. In our most recent graduate survey [2019], we had nearly nine out of ten graduates [89%] say they would recommend Bermuda College to someone. That speaks volumes not only about how we do what we do; it also speaks to our relevance to this community and internationally.
“There are so many opportunities available here that quite frankly, are not available to students overseas. Transfer pathways to more than 30 accredited and recognised institutions in Canada, the UK, US and the Caribbean; new career opportunities in emergent fields, such as compliance; new internship experiences with our business and industry partners; and more online study to gain professional designations from quality external providers. Bermuda College truly offers many pathways. We’re inviting the community to discover their own with us.”
“The College’s new logo is both trendy and timeless indicating the many pathways that the College provides to thousands of Bermuda’s residents, and inviting each to discover their own path. It also symbolises and honours the legacy of our three antecedent institutions – the Bermuda Technical Institute; the Hotel & Catering College; and the Academic Sixth Form Centre.
“The new colours are indicative of Bermuda’s landscape, reflecting the vibrant tropical hues and refreshing tones of the Island. They are as distinctive as the College’s resilience and relevance to our community.
“And our commitment is renewed to continue to deliver excellent opportunities and access to further education and career goals for students from all walks of life.”
The symbolic lowering of the old flag, and the raising of the new flag, at the Bermuda College:
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