Bacardi To Hold “Back To The Bar” On Thursday
On Thursday [Feb 6], 7,000 Bacardi employees across the globe will participate in their ‘Back to the Bar’ event, visiting bars in more than 100 cities in order to examine the latest in cocktails.
A spokesperson said, “This Thursday, 7,000 Bacardi employees across the globe will turn on their ‘out of office’ message to go out on the town and visit bars in more than 100 cities, all in the name of spotting what’s new and next for cocktails.
“The activity, called Back to the Bar, brings everyone at Bacardi together for a day of ‘barstool research’ with bartenders who are the trend spotters and taste makers of the spirits business and a direct link to consumers. According to Nielsen CGA, 40% of revenue in bars is influenced by bartenders as they are the go-to experts to help you pick your drink.
“As part of the third iteration of Back to the Bar, the largest privately-held spirits company sheds light on what’s creating excitement for bartenders with the release of the Bacardi 2020 Cocktail Trends Report. The report highlights trends based on insights captured from a survey Bacardi ran with bartenders and bar ambassadors in 2019, as well as third-party research from the world’s leading consumer insights firms.”
Access the news release and the Bacardi 2020 Cocktails Trends Report here.
