Bacardí Announces New Canned Cocktail Flavors
Bacardí, which is headquartered in Bermuda, announced that it is expanding its range of canned cocktails with three new flavors, including Bacardí Bahama Mama, Bacardí Mojito and Bacardí Sunset Punch.
A spokesperson said, “Following on the successful launch of Bacardí Real Rum Canned Cocktails last year, Bacardí Rum is expanding its range of canned cocktails with three vibrant new flavors and the first-ever variety pack, just in time for summer.
“The new flavors are Bacardí Bahama Mama, Bacardí Mojito and Bacardí Sunset Punch [Sunset Punch exclusively available as part of the new variety pack]. This lush, tropical trio joins the refreshing range that launched last year – Bacardí Lime & Soda, Bacardí Limon & Lemonade and Bacardí Rum Punch.
“The launch of Bacardí Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options,” said Lisa Pfenning, Vice President, Bacardí for North America.
“We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
“With both Bacardí forecasts up 150% and the spirit based ready-to-drink market up by 132% since last year according to Nielsen data, the world’s most awarded rum brand is responding to demand by differentiating itself in the category.
“We’re confident that our new Bacardí Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high quality canned cocktails made with natural flavors and real ingredients,” said Maria Galis, Marketing Director, Bacardí for North America. “With the new variety pack offering the special Sunset Punch flavor, we’re especially pleased to offer consumers a range of irresistible flavors in one pack, no additional bar tools required.”
They could hand these out to the discerning drinkers down by the flagpole, these cans look far more attractive and sophisticated than a brown bag, ‘no additional bar tools required’, the boys will love ‘em. Should be popular with our teens too.