Bacardi 1862 Holiday Pop-Up Launched

November 15, 2023 | 0 Comments

Bacardi has launched the Bacardi 1862 Holiday Pop-Up on the second floor of the Bermuda Visitor Services Centre in Hamilton,  which is set torun from November 14th to December 23rd.

A spokesperson said, “Bacardi Limited, the largest privately held international spirits company in the world, is excited to announce the launch of the Bacardi 1862 Holiday Pop-Up, an immersive experience designed to elevate holiday celebrations. Running from November 14th to December 23rd, this unique pop-up, located on the 2nd floor of the Bermuda Visitor Services Centre in Hamilton, is set to become the ideal space for friends, family, and colleagues to come together, discover new brands, and truly Make Moments Matter during this festive season.

“Inspired by the award-winning 1862 Cocktail Bar situated at the Bacardi Global Headquarters on Pitts Bay Road, the Bacardi 1862 Holiday Pop-Up has been designed to capture its most impressive features. From a captivating floor-to-ceiling wall of spirits to portraits of founding fathers of Bacardi, lounge seating, and a celestial ceiling showcasing the constellation that was over Cuba on February 4, 1862 when Bacardi rum was born, the “Pop-Up” offers a unique opportunity for guests to immerse themselves in the world of Bacardi, home to more than 200 brands and labels.”

Douglas Mello, Bacardi Limited Managing Director, says, “The Bacardi 1862 Holiday Pop-Up offers a unique opportunity for guests to immerse themselves in the essence of our award-winning 1862 Cocktail Bar and discover our incredible portfolio of brands. Our purpose is to Make Moments Matter, and we are excited to invite everyone to taste our exceptional spirits as they gather to enjoy time with friends, family, and colleagues during this holiday season.”

The spokesperson said, “Ticketed tastings at the Pop-Up are available online through PTIX for $100 each. Guests can choose from three distinct tasting journeys focusing on rum, tequila, or whisky and can anticipate a memorable group tasting guided by Bacardi Brand Ambassadors. The 45-minute journey includes a delicious welcome cocktail, the iconic ST-GERMAIN® Spritz, followed by a curated tasting selection of 4-5 premium spirits from their chosen category. As a delightful conclusion to each tasting, every guest will receive a full-size bottle of a premium spirit. Each experience is designed to foster connections, laughter, and a deeper understanding of the Bacardi award-winning portfolio.”

“If you want to learn about the unique process behind the world’s most awarded rum, curious about aged whiskeys or want to understand why PATRÓN® is the world’s #1 premium tequila, the tasting experiences at the Pop-Up are a perfect way to have fun while learning something new,” says Bacardi Brand Ambassador, Vernon Pemberton. “Bacardi has so many brands in its portfolio so there is something for everyone. This is a unique opportunity to taste, experience, and have fun with others, and our team of brand ambassadors is excited to welcome everyone to join us on a tasting adventure.”

The spokesperson said, “To secure your spot at the Bacardi 1862 Holiday Pop-Up, you can purchase tasting experiences via PTIX using this link: Bacardi 1862 Holiday Pop-Up. Space is limited to 20 attendees for each tasting experience and are available throughout the week. Guests can choose from various time slots and spirit categories, including rum, tequila and whisky.

“Don’t miss out on this extraordinary journey into the world of premium spirits. Secure your ticket now and make this holiday season unforgettable with the 1862 Holiday Pop-Up Experience by Bacardi. Cheers to a season filled with discovery, connection, and, of course, exceptional spirits.”

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