Bermuda Is Love Launches #Share&Wear

January 4, 2024 | 0 Comments

This January, Bermuda Is Love is launching the #Share&Wear campaign to “advocate for the right to clothing, raise awareness around the problem of fast fashion, and highlight that everyone in Bermuda deserves access to high-quality, sustainable clothing.”

A spokesperson said, “Clothing is a basic human need, similar to food and housing. It is necessary for our protection, survival, and dignity. A lack of adequate clothing, therefore, is one of the most visible markers of poverty and inequality in our society; a society that often defines wealth and status by one’s attire.

“A lack of clothing affects those experiencing homelessness, or who don’t have suitable clothing for a job interview; it affects individuals struggling to make ends meet, and families who are unable to afford appropriate school uniforms for their children. A lack of adequate clothing affects not just one’s ability to function in life, but affects one’s ability to thrive and perform to the best of their ability.

“The right to adequate clothing is legally recognized as a human right under Article 25 of the Universal Declaration of Human Rights and in various international human rights treaties. Bermuda Is Love believes that everyone has the right to access the clothing they need in order to live with dignity and respect, without harming the planet or exploiting garment workers.

“Thus, the #Share&Wear campaign will also address the environmental and human impact of fast fashion. The fashion industry is the third biggest manufacturing industry and contributes more to climate change than international aviation and shipping combined. In addition, around 9 out of 10 fast fashion brands do not pay their garment workers a living wage. By addressing together the issues related to consumers, producers, and our planet we can help to make clothing more equitable, accessible and sustainable.

“The main goals of the #Share&Wear campaign are to help provide immediate access to high-quality, sustainable clothing for all; encourage a culture of sharing and wearing each other’s clothes and reduce the stigma of secondhand clothes; raise awareness around the problem of fast fashion; and advocate for the right to clothing to be implemented into Bermuda law to ensure that charity is not required for any individual to access adequate, sustainable clothing in Bermuda.

“The full realization of the right to clothing in Bermuda requires us to learn to be ethical consumers of fashion, to swap, donate, #Share&Wear our clothing, and to limit the amount of clothing we buy. It is about each of us who does enjoy access to adequate clothing no longer taking clothing for granted, and reflecting on our relationship with our clothing. Our choices as consumers can help shape the fashion industry into being more sustainable and equitable.

“The #Share&Wear campaign will involve a number of community events including a clothing drive, fashion film, upcycling event, interview with the Daily Hour Talk Show, clothing swap, and free clothing giveaway. Please join us this month as we advocate for the right to clothing for all!”

#Share&Wear Campaign Event Schedule:

Saturday, 6th January 2024 – Clothing Drive