BTA Release 2023 Visitor Arrivals Report

February 12, 2024 | 5 Comments

The Bermuda Tourism Authority [BTA] released the 2023 visitor arrivals report.

A spokesperson said, “Bermuda Tourism Authority [BTA] has released the 2023 visitor arrivals report. 2023 was the first full year since 2019 without Covid-related travel restrictions and significant increases were seen across key measures in 2023 including air capacity, hotel occupancy and air and cruise arrivals.

“In 2023 total visitor arrivals [air, cruise & yacht] increased 29.9% year over year. Air visitors grew by 27.1% and cruise visitors grew by 30.5%.

“Compared to 2022, leisure air visitors grew by 21.9%, business air visitors grew by 42.2% and air visitors visiting friends and relatives grew 36.3%.

“One of the highlights of 2023 was the increase in air capacity which grew by 21.6% year over year, with additional increases in capacity scheduled for 2024. 2023 also saw the introduction of BermudAir serving east coast cities with additional routes confirmed for 2024.

2023 Year End Tourism Measures

“Challenges remain with hotel inventory which remained flat in 2023 at approximately 75% of 2019 levels. However, in 2023 hotel occupancy increased by 15.5%. Additionally, the Average Daily Rate [ADR] experienced a 6% boost. The Revenue Per Available Room [RevPAR] increased by 22.6% compared to 2022, also surpassing 2019.

“Additionally, the vacation rentals sector saw results in occupancy growth, up 7.9% vs 2022. 10% of air visitors in 2023 chose this type of accommodation. Vacation rental inventory has also not yet recovered to pre-pandemic levels with available listings in 2023 21% lower than in 2019.

“In 2023, estimated Air visitor spending on-island reached $341.3 M in 2023, up 26.4% vs 2022. [85% of 2019]. The average spend per cruise visitor rose 11% from 2022. Total Cruise visitor spending reached $150.8M in 2023, up 48.1% from 2022 and exceeding all historical annual cruise ship spending.”

BTA CEO Tracy Berkeley said, “The BTA remains committed to providing detailed reports on industry performance and ensuring transparency with our stakeholders and the public. While Bermuda experienced further incremental recovery in visitation levels in 2023, and there is more work to do, the data shows strong forward momentum. While hotel inventory continues to be a limiting factor, airlift increased significantly in 2023 and will expand further in 2024, exceeding 2019 capacity in some months.

“The BTA team remained focused on promotional efforts in key markets in 2023 that were well received and have translated into bookings and the promise of continued growth in 2024. The BTA team continues to work tirelessly to execute the seven pillars of the National Tourism Plan and build a better tourism ecosystem in Bermuda, increasing the economic impact of our visitors and providing increased opportunities for stakeholders, industry partners, and residents.

“Bermuda Tourism Authority reports are available on the corporate page of the BTA website.“

The full 2023 Year End Visitor Arrivals Report follows below [PDF here]:

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Comments (5)

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  1. Roger says:

    Yeah grew from a restricted period to an unrestricted period. Of course things would bounce post COVID.

    Don’t play us. Everyone knows our tourist product is a complete mess. We haven’t even got any hotels!

    • Joe Bloggs says:

      “We haven’t even got any hotels!”

      Not true. We have Grotto Bay, Hamilton Princess, Tucker’s Point, Pink Beach, The Reefs, Cambridge Beaches and St. Regis.

      We do not have Holiday Inn/Lowes Bermuda Beach/Club Med or Ariel Sands or Palmetto Bay or Bermudiana or Elbow Beach or Sonesta Beach or may others.

      We no longer have in excess of 12,000 hotel beds. In 2013 Bermuda did not have even 4,000 hotel beds, and Southampton Princess was open then!

      • Roger says:

        I’m not sure what point you are making here, but we have lost Elbow Beach and the Southampton Princess which have a huge impact on availability and price.

        That is going backwards and some way backwards, so the point I am making is rather than adding to our offering as most countries have done, we have done the opposite. One look at our much touted rival Cayman shows building and investment everywhere, it can be done.

        For the BTA to laud successes either reveals a shocking misread or playing the public as fools, neither of which are acceptable. I’ll say it again. Our tourist product is a complete mess.

        • Joe Bloggs says:

          As I have said previously, the job of the BTA is get people here. What happens once people arrive is the responsibility of the PLP Government.

          And remember that since December 2018 the BTA has been subject to the direction of the Minister of Tourism. The then Minister made a point of saying that if the PLP Government had to pay for the BTA, the BTA had to act in accordance with PLP Government policy.

  2. Hilarious! says:

    How shocking! BTA is not being politically correct in the Gender breakdown. The devil is in the details of 80+ genders and how each spends money. Details matter.

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