Coca-Cola & Bacardi To Launch RTD Cocktail
The Coca-Cola Company and Bermuda-headquartered Bacardi Limited announced an “agreement to debut Bacardi rum and Coca-Cola as a ready-to-drink [RTD] pre-mixed cocktail.”
A spokesperson said, “Bacardi mixed with Coca-Cola RTD will be available in several markets around the world, with the initial launch planned for select European markets and Mexico in 2025.”
“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of Bacardi Mixed with Coca-Cola next year.”
“We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails – first invented generations ago with Bacardi rum and Coca-Cola – in a high-quality, convenient format,” said Mahesh Madhavan, CEO of Bacardi Limited.
“Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic Bacardi rum and Coca-Cola cocktail.”
The spokesperson said, “Bacardi mixed with Coca-Cola RTD packaging will feature two of the world’s most recognizable global trademarks. Family-owned Bacardi was first established in 1862 in Cuba before moving to Bermuda, while Coca-Cola debuted in 1886 in Atlanta.
“This is not the first time the two brands have come together. In 1900, the Cuba Libre cocktail was invented using Bacardi rum, Coca-Cola and lime at the American Bar in Havana. The combination of the most-awarded rum and the world’s most popular soft drink remains among the top bar calls globally.
“Cans will include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age. Bacardi mixed with Coca-Cola RTD will adhere to responsible marketing practices held by The Coca-Cola Company and Bacardi Limited.
“The global benchmark for alcohol beverage volume [ABV] is 5% but will vary depending on the market.”
