SailGP Partners With Butterfield & Mastercard
SailGP announced a partnership with Butterfield and Mastercard for the upcoming Apex Group Bermuda Sail Grand Prix.
A spokesperson said, “SailGP, the most exciting racing on water, today announced a partnership with Butterfield and Mastercard for the upcoming Apex Group Bermuda Sail Grand Prix [May 9–10], enhancing the event experience through premium financial services, innovation and on-site activations.
“The partnership names Butterfield and Mastercard as the Official Payment Partner of the Apex Group Bermuda Sail Grand Prix and Butterfield as an Official Partner of the event. Together, the collaboration brings a seamless and elevated experience to fans attending SailGP’s fourth visit to the iconic Caribbean destination.”
Ben Johnson, SailGP Chief Revenue Officer, said: “We are thrilled to welcome Butterfield and Mastercard as partners for our Bermuda event. Both brands share SailGP’s commitment to delivering world-class experiences, and their expertise in financial services will play an important role in enhancing how fans engage with our event, both on-site and beyond.”
The spokesperson said, “A key highlight of the collaboration is the exclusive 20 percent discount available at the Race Stadium fan store for guests who make purchases using their Butterfield Mastercard card throughout the event weekend.
“Beyond branding and merch discounts, the partnership reinforces SailGP’s commitment to working with leading global and local organizations to deliver unforgettable fan experiences at iconic destinations around the world.
“Mastercard previously partnered with SailGP at last November’s Grand Final event in Abu Dhabi, where the brand signed on as an Official Event Partner, marking the start of a dynamic collaboration with SailGP at the forefront of global sport and entertainment.
“Racing in Bermuda will take place close to shore, giving fans a rare chance to experience the intensity of SailGP from just meters away, as international teams compete in identical high-tech F50 catamarans at speeds approaching 100 km/h.
“Find out more about the Apex Group Bermuda Sail Grand Prix at SailGP.com/Bermuda.”
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