Vineyard Vines Bermuda Marks 10 Years
Vineyard Vines Bermuda is celebrating its 10th anniversary with a series of events and giveaways, marking a decade as the brand’s only stand-alone retail store outside the United States.
A spokesperson said, “Vineyard Vines Bermuda celebrated its 10th anniversary with a private event marking a decade of bringing the brand’s signature coastal lifestyle to Bermuda. Customers, partners and members of the community gathered at the Front Street store to celebrate the milestone.
“Since opening in 2016, vineyard vines Bermuda, the brand’s only stand-alone retail store outside the United States, has become a familiar part of Front Street, offering the brand’s distinctive apparel while building strong ties within the local community. Since joining The Waterfront Group of Companies in 2020, the store has continued to grow its local partnerships and community involvement, including collaborations with Bermudian golfer Camiko Smith and sailor Sebastian Kempe.”
Arielle Falcao, Store Manager, Somers Cooper, General Merchandise Manager and Tamari Landy, Assistant Store Manager
“Celebrating ten years in Bermuda is an incredible milestone for us,” said General Merchandise Manager Somers Cooper. “We’re grateful to every customer, partner and team member who has supported us along the way. ‘Every day should feel this good’ has always been at the heart of the vineyard vines brand, and this celebration was our opportunity to share that spirit while thanking everyone who has been part of our journey. We’re excited for what’s ahead.”
Store Manager Arielle Falcao, who has been with vineyard vines since it first opened its doors in 2016, reflected on the milestone. “It’s been incredibly rewarding to watch the store become part of the community over the past ten years. We’ve built lasting relationships with so many of our customers, and seeing familiar faces return year after year is what makes this store so special. I’m proud to have been part of the journey from the very beginning.”
A spokesperson added, ”The anniversary also highlighted vineyard vines Bermuda’s ongoing commitment to giving back. Through its annual holiday gift box initiative, the store donates 100 per cent of proceeds to local charities, with the most recent beneficiary being Compassionate Care Partners in support of Agape House. The store is also a longstanding supporter of the End-to-End, donating fundraising prizes each year to help support the charity’s fundraising efforts.
“The celebrations continue through July 25 with a 10th Anniversary Giveaway. Customers who spend more than $125 in-store will be entered for the chance to win prizes including two return tickets to Boston with BermudAir, a YETI cooler and a vineyard vines gift card. A limited-edition collection of 10th anniversary T-shirts is available in-store. One design features the popular Bermuda flag vineyard vines whale, and the other, the brand’s well-known pink Front Street storefront.
“vineyard vines is located at 27 Front Street, Hamilton, and is open Monday through Saturday from 9:30 am to 6:00 pm and Sundays from 10:00 am to 3:00 pm.”
