Dylan Hollis Ranks Second On Creator List
Bermudian author and content creator B. Dylan Hollis has ranked second on the inaugural Affinity 100, which assesses social media creators based on audience engagement.
Hollis — who has over 10 million followers on TikTok – received an Affinity Quotient score of 98.6, placing behind historian and educator Blair Imani, who scored 100. Baker Ash Baber ranked third, with De’arra Taylor and Speedy Morman completing the top five, out of the total list of 100.
The recognition follows Hollis’s inclusion in the 2026 TIME 100 Creators list earlier this year.
Released on September 14, the list was developed by What’s Trending founder Shira Lazar and media analyst Evan Shapiro, and it examines how audiences respond to creators’ posts across Instagram, TikTok and YouTube.
Image courtesy of What’s Trending
According to Shapiro’s published methodology, the analysis considered nearly 700 eligible creators and assessed likes, comments and shares relative to views, with shares given double weighting. Scores were adjusted to account for differences between platforms.
In announcing the talented Bermudian as the second ranked creator according to their methodology the publication said:
“Who: B. Dylan Hollis is a vintage-recipe baking creator and jazz pianist who first went viral during the pandemic.
“What: Hollis recreates bizarre, forgotten recipes from mid-century American cookbooks with high-energy, comedic, and theatrical narration across TikTok, YouTube, and Instagram.
“Why: With a 98.6 score, our AQ math shows that his community doesn’t just watch, they share and then attempt to duplicate his stuff. He scored above a 97.6 percentile across all three major platforms, proving best-in-class cross-platform elasticity. More importantly, in keeping with the Affinity Economy, Hollis has used his impact to build a high-margin cookbook and retail business that traditional publishing companies salivate over.”
One of Mr Hollis’s recipe videos, as you can see he had the Bermuda flag in his kitchen
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