[Written by UBP MP Kim Swan] Growing up in Bermuda and working in the hospitality industry, it was commonplace to tell our visitors that “Bermudians are the friendliest people in the world” but also believe it to be so.
To see this Forbes survey which list Bermuda the 8th friendliest place behind Cayman (#1), USA, Canada and others suggest, in my mind that we need to ‘up our game’ and strive to be #1 again.
Our only export in Bermuda is our smile and naturally friendly demeanor and it is our best interest to recognize the worth of that trait and work collectively to ensure that we pass on that great reputation to future generations.
Notwithstanding, the social challenges that our country has endured in recent years and the current frustrations of the prolonged economic hardship being felt throughout Bermuda it behooves us as a people to understand the value of a good attitude in our everyday life, within our family, at work &/or in the community.
Several years ago as Shadow Tourism Minister, I participated with then Tourism Minister Hon. Dr. Ewart Brown in a promotion that traveled to the schools to emphasize the importance of Tourism to our young people and the role that they play. This type of positive reinforcement is forever necessary and must be sustained.
The impact of polite schoolchildren offering adults a seat on the bus or well mannered adolescents voluntarily engaging tourist helps to establish a positive reputation for our small island that makes the job of promoting Bermuda much easier.
Let this survey be a reminder that the world takes note and if we are to remain competitive in both international business and tourism how we are viewed externally matters.
People make countries friendly, therefore, let us as Bermudians strive to be the friendliest jurisdiction in the world again.
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