Shaggy & Maxi Priest To Perform At AC Jam

September 10, 2015

Reggae fusion artists Shaggy and Maxi Priest will perform on October 17th in the first concert to celebrate the Louis Vuitton America’s Cup World Series in Bermuda.

Also performing are the high energy Caribbean soca band Spice and Company, with your emcee for the night Bermuda’s own reggae artist Uzimon kicking off the show.

Shaggy & Maxi Priest To Perform Live At AC Bermuda Septembe 2015 332kj

“This highly anticipated concert celebrates the four-day Louis Vuitton America’s Cup World Series race event being hosted in Bermuda from October 15-18, 2015,” the ACEA said.

“The America’s Cup Jam is idyllically scheduled for sunset at No. 1 Dock on Hamilton Harbour, the heart of the World Series event festivities in Bermuda. Both general admission and VIP tickets [with front stage viewing and premium service] are available.”

Event details:

  • Concert: The America’s Cup Jam Presented by Fidelity International
  • Date: Saturday, October 17, 2015
  • Location: No. 1 Car Park, Front Street, Hamilton, Bermuda [Harbourside, on Front Street near the ferry terminal]
  • Gates Open: 7:00 pm
  • Showtime: 8:00 pm
  • Website:
  • Tickets:
  • Customer Service: Premier Tickets at 1-441-278-1500


Shaggy first garnered global success in 1995 with the release of his third album, Boombastic, which went on to sell more than 1 million copies and earned him a Grammy Award for Best Reggae Album. Since then, Shaggy has released more than 11 albums, including the six times platinum Hot Shot. His latest single, “I Need Your Love,” features strong Spanish percussion elements infused with a reggae twist. His album, Out of Many, One Music, was also a 2015 Grammy Award nominee for Best Reggae Album. Hit singles include: “Boombastic,” “It Wasn’t Me” and “Angel.”

Maxi Priest

Maxi Priest secured a No. 1 hit single worldwide in 1990, including on U.S. Billboard charts, with the release of “Close To You.” His 2014 album, Easy To Love, is a blend of reggae, R&B and dancehall. The album’s lead single, “Easy To Love,” features the legendary Jamaican drum and bass duo Sly & Robbie, who’ve played on some of his biggest hits including: “Wild World,” “Some Guys Have All The Luck,” “Close To You,” and “Housecall” [featuring Shabba Ranks], as well as the new album track, “Every Little Thing.”

Spice and Company

Hailing from Barbados and now returning to Bermuda for the first time in 20 years, Spice and Company [comprised of Alan Sheppard, Dean Straker and Roger Foster] experienced their first big hit, “You’re Always on my Mind,” in 1984. Touted as the best performing live soca band in the Caribbean, subsequent hits include: “In De Congaline,” “Make Noise,” “Lift Ya Leg Up,” “Take Ya Clothes Off,” “Aware Africa,” “Shake it up,” and “Give them Freedom.”

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Comments (65)

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  1. She caught me on the counter... says:

    Woohoo! I hope Shaggy sings the House of Assembly’s Official Song: ‘It wasn’t me’

  2. I heart 441 says:

    I wonder what demographic of concertgoers the AC is expecting to attend this event. Most under 30 year olds have no clue who these artist are besides shaggy and he himself doesn’t really appeal to the under 30 year olds.Also with the AC being an affluent sport these artist just dont seem relevant to the AC.
    I love Maxi and Spice by the way.

    • swing voter says:

      u dont understand the power of x-over artists. besides they were probably booked as a 2-4-1 special half the costs of One Direction or Miley and Bey….you know them? then you book them

    • James says:

      I think they would be familiar with at least a few of Maxi’s songs.

    • Fan says:

      Clearly trying to “islandify” the AC but most of us cannot afford this concert. $300 VIP, $100 general admission.

      • Toughchit says:

        That’s funny.

        Because all the recent concerts were similar prices over cup match.

        The Carnival prices in June this year were also similar prices.

        Non-mariners cruises were $200/250 per ticket.

        The upcoming Joe concert is $125.

        All of those were packed with Bermudian revellers and I know of many that are going to joe later this month as well.

        But somehow this event is too expensive and can’t be afforded.

        • Jason says:

          Wait a sec no concert over Cupmatch was $100 and for Non-mariners most people jump on their family boat, ace boys boat or flotation device for free. I assume this was going to be a free event like Nationals Heroes Weekend.

          • Jason says:

            And to add more insult to injury the people that own these Racing Cats are Billionaires!! REALLY REALLY!!

            They can afford to put the concert on for free for Bermuda.

            • Zevon says:

              Same price as the union banquet last week. So the ordinary working man can obviously afford it.

    • Cow Polly says:

      What demographic are you? Both my daughters aged 22 and 19 are going, as am I – they love Shaggy and Maxi Priest and they really don’t care about the AC being an affluent sport, they just love a good party. Oh and they’re paying for it themselves before you start categorizing me under ‘affluent’!

      • I heart 441 says:

        Your 19 year old daughter knows about Maxi, impressive! No im not being sarcastic either. The average 19 year old teenager has no clue who he is. Most of them are caught up in that hip hop trash. But for her to know about a conscious reggae star is great.

        • Cow Polly says:

          Maxi has fronted for UB40 who performed in Bermuda not so long ago … kids these days like what they like regardless of generation. Heck my eldest’s favorite group is the Kinks – go figure!

    • Onion juice says:

      They want Bermudians to feel inclusive they couldn’t bring in a Country and Western or Heavy Metal group, its all about marketing.
      They already have a certain segment sold on AC, so they have to work on the other segment.

      • I heart 441 says:

        Good point!

      • Earth watch police says:

        So your saying that a certain segment can’t enjoy two great artists because they don’t have the same skin color wow I’m floored we are regressing so sad.

        • Onion juice says:

          Hey Dipstick, what % of Black people do you see at a Country & Western or Heavy Metal concert.
          Tree frogs whistling.

          • Earth watch police says:

            I don’t know as I’ve never been to one .As for dipstick you would know as you look at yourself in the mirror.

          • Jahmani says:

            Hey numbnuts , are you saying black people aren’t diverse in their listening preferences?
            Do you know how many white people love reggae in this island?
            Oh yeah , you have never hung out with a white person . A@#

    • Legalgal says:

      Who cares. I’m going….

      It’s not a race/class war it’s a party. Keep the race hate out of it.

      • I heart 441 says:

        I hope you are not referring to this to me, cause I def wasn’t classifying it as a racial/class debate.

    • No says:

      Under 30′s won’t know Shaggy? Are you… erm… suffering from dementia lol.

      • I heart 441 says:

        If you ask the Under 30′s crowd who they prefer between kartel and Shaggy, trust me, they wont say shaggy!

        • No says:

          Sorry, never listen to Vybez Kartel so you are incorrect before I even have to ask anyone in my demographic. Face it, you don’t represent the whole island, nor do I. If kartel was brought in we’d have ten times as many complaints.

          • I heart 441 says:

            You my freind is clueless! If Kartel came in, that promoter will turn a profit easily!

            • Brian says:

              Isn’t Kartel in jail for murder? Why would we want him?

              • Keepin' it Real!...4Real! says:

                Because he is the leader in his genre…even in jail…but yeah…lol…bring in ninja man… alkaline and the likes…should have brought ninja man here last week when gully bop was here…hahaha.

                As for country music…well…not my flavor but if you mix country and hip/hop you end up with…check out Jawga Boys on youtube…

                At the end of the day it’s all about Entertainment…take it or leave it…

                #1 car park?…unless this is a headphone concert…you may not see them but you could sure enjoy some outdoor live music…take ur bbq n chairs coolers of beverages…huh!…what happened…?…

      • alsys says:

        Shaggy actually has a current song on the Billboard Top 40. Yeah, they know him…

      • inna says:

        Drank too much of the PLP Koolaid!!

  3. PBanks says:

    Glad to hear Spice and Company’s still going strong after all these years.

  4. Whatevs says:

    Let the festivities begin! I’d like to see all ages there. It’s about partying & enjoying life for a while. October in Bermy is so boring, so I’m glad that all this buzz will be happening, whether its to kick off AC celebrations or just because. Would be nice to keep politics out of it and fun had by all.

  5. watching says:

    Why does the press release not state the prices? I understand they are $100 per person, and $300 for VIP.

  6. MIA says:

    Well if this isn’t a confused event. Billionaires racing boats and Z-list reggae artists who are past their prime. Sounds like a snooze-fest. More reggae and soca yet we aren’t “from the Caribbean” as we are so proud to say. If you wanted to go the reggae route at least get our homegrown Jafaican, Collie Buddz, to perform.

  7. Tone Deaf says:

    AC/DC, Motley Crew,Journey, U2,Waylon Jennings,Johnny Cash, The winner of Americas Got Talent (what ever act that may be ). All tongue in cheek but some variety other than just Reggae ,Socca, Dance Hall although I like majority of music but i have to say no gangsta rap. Anyway sounds like a party

    • Onion juice says:

      You are missing the promotion scheme, they want to get as much local people as possible to get involved in the party atmosphere, as majority of us are not in the maritime circle.

    • MIA says:

      They’d make a ton bringing in rap artists but they cost too much so low budget reggae and soca acts it is.

  8. Unbelievable says:

    I’m not excited by this at all.

    They’ve chosen artists who are not relevant in the slightest. I saw Maxi at the last Lennon show and he was good but What a missed opportunity this is for Bermudians to see a major artist and for our visitors to go back to their homes and say “we saw so and so artist in Bermuda!”
    For the money they are spending for three artists they could have afforded one major act and pay for some local acts. At least the quality ones.

    The people who are flying in for that amazing sailing weekend are going to laugh at this and stay away.

    • Zevon says:

      I know. Who wants boring repetitive reggae music. Crapola.

      • PBanks says:

        Most Bermudians will go for reggae, dancehall or soca. Unless you’re bringing in someone of the level of a Beyonce (at which point you’re going to have to funnel out major dough), what artist/genre is going to pull in the numbers to make it worthwhile?

        You could bring in the biggest country star or rock group in the world, but will people from overseas flock to see them? Will locals?

    • Earth watch police says:

      Everybody loves reggae music you are mistaken shaggy and maxi will rock the yard.

  9. Renee says:

    Is this just a celebration? And why are they targeting one particular demographic? Obviously those participating in the America’s Cup are somewhat well off, so why is this ‘celebration’ so costly? Sounds more like a fundraiser.
    Perhaps someone from the BTA can sponsor all of those who are interested in going by sharing their incentive pay. Then we can celebrate!

  10. Unbelievable says:

    This is zero imagination on the part of the promoter.

  11. DONALD says:


    Hospitality starts at the front door.

    ” BERMUDA GOT TALENT ” Every one with any musical TALENT should put on their show at the arrival section at the L.F. Wade Airport.

    The Bermuda Government could erect a suitable stage.

    We have to ” GIVE TO GET”.