[Updated] The Ministry of Public Works announced that the tender for the Horseshoe Bay Concession has been awarded to Chops Ltd, with the company having been selected from a total of 16 bids.
“The response we received for this was tremendous,” said the Minister of Public Works Craig Cannonier. “In total we received 16 bids for tender.”
The Ministry said, “The winner was selected by a panel of individuals from the Bermuda Tourism Authority, the Department of Parks and the Department of Public Lands and Buildings with observers from the Bermuda Tourism Authority and the Ministry of Economic Development. It should be noted that neither the panel nor the group of observers included any Government Ministers.”
The Ministry said there ”were several reasons that Chops Ltd. was chosen as the winning bid, including:
- 1) Their fast turnaround to become fully operational by the start of the tourist season 2017;
- 2) The proposed capital investment in the building with no need for financing or concessions from Government;
- 3) A good business model and proven track record in the industry;
- 4) A focus on both tourists and local customers;
- 5) Significant job opportunities and training for Bermudians;
- 6) Their international experience;
- 7) Knowledge of the BTA tourism vision and how this concession fits into that tourist experience.
“Chops Ltd. promises a classic, vibrant, laidback Bermuda Beach experience. There are plans for a happy hour, live music, and an exciting mix of local and ethnic cuisine will be on offer along with the rental of chairs, beach toys, umbrellas and snorkel gear. There will also be a small retail gift shop,” the Ministry added.
“It is proposed that Chops Ltd. will be fully operational by mid-April of 2017 but will be offering a scaled back service from good Friday of this year until April 2017.”
The tender was put out on December 11th 2015, with a closing date of January 22nd 2016.
According to job listings, Chops Ltd also runs the Red Steakhouse & Bar and Bermuda Bistro at the Beach.
Update Feb 19, 10.01am: The President of CHOPS Ltd., Rick Olson, said, “As Horseshoe Beach was voted by Conde Nast Traveller, the 14th Best Beach in the world, it is imperative that we offer our customers [both local and visitor] world class products and services.
“Not only must our delivery of such services be consistent with traditional Bermudian hospitality at its best, our vision for this vitally important tourism asset must also complement the national strategy for Bermuda’s beaches. It is our hope and belief that Horseshoe Bay will in time be voted as one of the top 5 beaches around the globe.
“Considering our extensive knowledge and experience within Bermuda’s hospitality industry, including our experience as developers and operators of beachfront hotel and restaurant facilities in the Caribbean, we are positioned to provide a quality product and experience that has yet to be offered at one of the world’s most highly regarded beaches.
“We intend to preserve the natural beauty and safety of Bermuda’s beaches, while also maintaining a casual and relaxing food, beverage and entertainment experience out of renovated and refurbished premises. As part of our strategy, we intend to develop a brand that becomes internationally recognised and beach centric, which is environmentally conscious and both relaxing and exciting.
“We are passionate about creating experiences for our visitors that translate into great memories for years to come, leading to return visits. We are all about creating jobs for Bermudians and playing our part in driving Bermuda’s economic recovery.
“Given that Horseshoe Bay is the single most visited attraction in Bermuda, we look forward to working with all sectors within the tourism industry, including hotels and cruise lines, the Bermuda Tourism Authority, transportation services, local musicians and entertainers.”