CADA Kicks Off Facebook Campaign

April 1, 2011

CADA, encouraging responsible alcohol behavior, today launched their April is Alcohol Awareness Month Facebook Video Campaign.

In making the announcement, CADA Chairman Mr. Anthony Santucci said, “We are pleased to announce the start of Alcohol Awareness Month. This year we have created an online video awareness campaign. We have spoken with people throughout the community and asked them one of three questions and video taped their responses.” Mr. Santucci continued, “The questions asked were:

  • How can we prevent underage drinking?
  • What do you think are the benefits of sobriety checkpoints?
  • What can be put in place to continue to change Bermuda’s culture towards alcohol?

The answers were varied and interesting and a different person will be featured each day responding to a question.

“We welcome feedback and urge everyone to return to our Facebook page daily and share their thoughts and comments,” Mr. Santucci concluded.

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