Toyota’s Sales Team Visits Island
Bermuda Motors welcomed leading members of Toyota’s regional sales force to the Island this week.
Miami-based Hiroshi Kitahara (Vice-President, Toyota Tsusho America), Enrique Patino (Sales and Marketing Representative) and Harry Bodan (Section Manager, Caribbean) were in Bermuda to learn more about local market conditions and discuss plans to introduce new Toyota vehicles to Bermuda.
“We’re looking to expand our line here in Bermuda,” explained Mr. Patino. “Obviously like every other manufacturer, we are limited by the size regulations in Bermuda but we think we have some exciting vehicles that are well-suited to Bermuda.”
Toyota has recently introduced the redesigned Yaris hatchback and the new Verso-S MPV to Bermuda and Mr. Patino said the company expects to introduce others in 2012.
“Within the next three years we will be redesigning several vehicles in our line so Bermuda drivers can look forward to many more new and exciting models with the same quality and reliability that they expect from Toyota.”
Mr. Kitahara, who recently relocated to Miami after spending four years as General Manager at Toyota’s headquarters in Japan, is visiting all markets in the Caribbean region.
He said: “My first impressions are that the Bermuda market is more organised and sophisticated than some of the others and that the people are more educated.
“We’re very excited about the models we’re going to be bringing here. Toyota has a wide range of vehicles and while we can’t offer all of those advantages to Bermuda because of the limitations on size and ownership, we will be able to offer excellent models from Japan and Europe as long as they meet Bermuda’s requirements.”
Bermuda Motors, based on Church Street, Hamilton, is the authorized distributor for Toyota in Bermuda.
