Bacardi Premium Gin Sales Surge
Bombay Sapphire gin, the fastest growing of the major premium gin brands, is the world’s number one premium gin by value for a third consecutive year, Bermuda’s Bacardi Limited announced today [Dec. 12].
Bombay Sapphire is seeing year-on-year growth of its share by value within the premium gin category with a notable increase of 1.5 share points to 38 percent, as reported by International Wine and Spirit Research [IWSR], for the 12 months to the end of December 2010.
While the overall gin market has remained flat in recent years, the popularity of Bombay Sapphire continues to grow, nearly tripling in size since it was acquired by family-owned Bacardi.
According to IWSR, the continued growth in value has improved over the past three years, having seen an annual compound growth rate of 5.2 percent, which firmly cements the popularity of the Bombay Sapphire brand in an ever competitive marketplace.
“We are delighted to see Bombay Sapphire perform so consistently year-on-year. It is truly a feat to receive this accolade three years running. As we continue to drive volume and value growth, it motivates us to create highly engaging brand campaigns to drive consumer awareness of Bombay Sapphire,” said John Burke, Global Gin Category Director for Bacardi.
The gin is based on a 1761 recipe created by pioneering English distiller Thomas Dakin.
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally-recognised spirits and wines. The company’s global headquarters in on Pitts Bay Road in Pembroke.
