BDOT Unveils New Branding: ‘So Much More’
The Bermuda Department of Tourism [BDOT] today [Aug 16] introduced a new branding campaign designed to spread the message that the island is as all that, plus “So Much More.”
The new, $4.8 million, multi-media campaign was developed by BDOT in conjunction with its new North American advertising agency Fuseideas.
Highlighted by a new logo featuring the slogan “Bermuda – So Much More”, the campaign is the culmination of months of research and, according to Minister of Business Development and Tourism Wayne Furbert, is a reflection of the direction laid out by the recently introduced National Tourism Master Plan.
“The National Tourism Master Plan helped provide a roadmap for our strategic path on this campaign,” said Minister Furbert. “Not only will it help define the consumer’s vision of the destination, but will be a key component in our effort to re-energize the entire tourism industry.”
Minister Furbert continued, “The “Bermuda – So Much More” campaign will communicate in a fresh and exciting way that Bermuda offers not only a breathtaking island with natural beauty, but also a nearby, culturally rich, history-infused escape with a variety of things to see, do and enjoy in all seasons, 12 months of the year.”
The campaign will promote Bermuda’s key tourism segments as identified in the National Tourism Master Plan, including: Leisure & Entertainment, Beach, Eco & Nature, Cultural, Sports & Golf, Nautical, Cruise, Business Travel, and Meetings and Incentive groups.
Finally, the campaign will encourage visitation to all of the island, including the destination “hubs” identified in the National Tourism Master Plan, that include: St. George’s World Heritage Site & St. David’s Island, The City of Hamilton, South Shore Area, Royal Navy Dockyard and Offshore.
The BDOT’s new “Bermuda – So Much More” campaign ads:
Chairman of the Bermuda Tourism Board Maxwell Burgess noted that the process undertaken to develop the campaign was done with the goal to develop an iconic and lasting brand for Bermuda.
“This is an extremely well thought-out campaign based on consumer profiling that helped us gain a deeper understanding of the Bermuda customer than ever before,” said Mr Burgess.
“We were able to fully define target segments for Bermuda’s best customer prospects and develop a campaign that is based on research and concept testing with representative consumers in our core geographic markets.”
According to Cindy Hale, President and Chief Creative Officer at Fuseideas, one of the most crucial groups in developing the campaign was the Bermudian people themselves.
“The idea behind ‘So Much More’ ultimately came from the citizens of Bermuda,” said Ms Hale. “Speaking to those involved on the front lines of the tourism industry – taxi drivers, hotel clerks, waiters and others, and conducting formal and non-formal interviews led us to understand there was a strong desire among Bermudians to tell a greater story about their home.”
Ms Hale described the thought behind “So Much More” as going beyond simply more to see and do, but describing the quintessential experience that defines Bermuda.
One of the BDOT’s new ads below, view all seven videos here::
“We think of it as the serendipitous moments that people experience here when interacting with Bermudians,” said Hale. “It’s the taxi driver who goes out of his way to show a visitor his favorite spot for great fish chowder, or the person on the street who stops to help a visitor find their way.
“These are the human moments and experiences that happen so frequently here and are what helps make this such an incredible destination with so much more to offer.”
Bermudian actors and models were utilized for the majority of images in the campaign. Minister Furbert noted with excitement that “Bermuda is Another World”, one of the most iconic and beloved of all Bermudian songs, will be utilized to help tell the island’s story.
Another of the BDOT’s new ads below, view all seven videos here:
“We are thrilled to incorporate ‘Bermuda is Another World’ into our campaign,” said the Minister. “This song is not only beloved here in Bermuda but does a better job than any other in describing the magic and beauty that is our island.”
The song is getting an updated rendition that Minister Furbert described as, “classic with a modern twist” using the voices of contemporary Bermudian singing stars Collie Buddz and Twanee Butterfield. Listen to the song here.
The “Bermuda – So Much More” campaign will utilize a diverse media mix, with an emphasis on television, print and online as well as radio and out-of-home in the U.S., Canada and Europe. The brand launch will also be completely integrated within all social media channels.
Beyond advertising, the new brand launch also includes a refresh of Bermuda Tourism’s websites, direct marketing via an E-Newsletter and Email blasts, new and updated collateral, and integration into public relations messaging.
“This new campaign marks the beginning of a new day for Bermuda tourism,” said Minister Furbert. “It is a day which will bring new demand for our destination, build national pride in what we have to offer, deliver impactful results and, of course, so much more.” View all our coverage of the new campaign here.
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Articles that link to this one:
- Photos: BDOT New Branding Launch Event | Bernews.com | August 16, 2012
- Videos: New BDOT Marketing Campaign Ads | Bernews.com | August 16, 2012
- Photos: New Bermuda Tourism Marketing Ads | Bernews.com | August 16, 2012
Bermuda Memes on facebook has a better brand than this lol
Waste of money
Try and be positive.
This is a great campaign and I think Wayne Furbert and his committee are doing an excellent job.
I am no PLP supporter but I think Mr. Fubert is really doing everything he can to turn around the dwindling tourism that is current in Bermuda right now.
Well done.
No it’s a waste of money and with no research whatsoever
Trying or not – there is enough unemployed graphic designers, marketers, and advertising administration to developed a better brand on a better budget without sending 4.8 mil to a company that simply ripped off “the Bermudian” magazine design
Go sideways
Research was conducted and the ads were tested…read the article again..
Hamma I can read… These ads are obsolete
It’s the same garbage recycled with a new tag
I can imagine the ads tested, focus groups saying Bermuda looks wonderful I would love to go there, btw how much is it flights and packages? Say whaaaaaaat????!!!!.
The $4.8 million is the spend on media buying, not what the ad agency is being paid.
Wrong again
I would agree that we should think positive and yes it is a great campaign……BUT I is a waste of money considering the agency that they are using is a OVERSEAS AGENCY!!!!!! THAT POINT is what I disagree whole heartedly!!!!!!
Mr. Furbert & Maxwell Burgess are involved. One department showing promise. Not bad for two UBP boys that the PLP used to hate on!
Looks exactly like the text from Bermuda Railway Co. logo
Bermuda is TOO EXSPENSIVE!!!! I work at the Front Desk at one of the MAJOR hotels on the island and that is a comment that I hear over and over again!!!!!!
Always WASTING money with “fake A**ed”, staged pictures!!! Why don’t those involved with the “So Much More Branding Campaign” hang out at the hotels and SEE what the tourist REALLY WANT!!! not what you THINK will entice them….
How bout you take a cut in your wages so they can lower the rates..yes? no?
@ mix it up…our wage isn’t all That to begin with…I can say that it wouldn’t bothers me if that’s a route that needs to be taken as it is a part time job for me.A
Wage cut would however effect my coworkers as it is their only source of income. My question to you would be why is it that the “little man” on the bottom is the one expected to make ALL the sacrifices?
Right the island is of course aiming at middle and upper class American, Canadian, European tourists who want sea, sun, golf, nice food, beach at a reasonable price, I’m in Canada at the moment in NS and I see the direct air Canada flight has been gotten rid off! First ppl look at before looking at hotels, the island etc, is price of flights and ease ie direct flight! Bermuda air travel price is ridiculous, Canadians I’ve spoken to say who are middle
class say its so much cheaper to fly to the Caribbean, and they are direct flights, and they don’t care if it takes 2 hours longer to get there then Bermuda,
Until it becomes cheaper to fly to Bermuda then the Caribbean, tourism will always be on the decline! We have to advertise and cater to the upper class where money is no issue, I’d rather have lesser tourists who spend more money!
$89 each way from Toronto ..
But the hotels are close to $250 a night
$450 – fairmont peak pn
$600 – Pink Beach peak pn
The others fall in between with Cambridge I believe higher…very economical.
All inclusive Bahamas 5 day package $600…where would you go?
No worries! The target market of this campaign is obviously only geared towards the wealthy. Of course the jet set will come after seeing these advertisements regardless of the cost because the rich got that way by being imprudent. We don’t need to broaden our market because its worked soooo well this way for years that we’ve never needed to expand our economic gains by other means like exempt companies. Imagine how much more other companies would make if they always took this high end approach BOT historically does. Just imagine how much more Toyota would make using BOT’s groundbreaking logic & sold the lexus & not their other economic models.
BERNEWS! Are you reporting Middle Rd Warwick?!
What’s happened, accident?
@Summer Breeze..If you mean the accident we just posted it, it’s not a very good article though, as we hardly have any information at this stage. We expect an official update tomorrow…
My complements to the Hon. Minister of Tourism – yet, I got to admit, Bermuda is still very expensive for the average visitor, who can get a full week in Cuba for a $1000 or less, and no 15% tips added to every bill. In Cuba there are only locals employed who provide damn fine service and no tips expected.
I like these, however, please in future encourage and where possible hire local talent to assist in the making of these promotional videos’.
Good effort – I give the Minister 4 out of 5.
Local talent was indeed used. Local models, voiceover artist, photographers, production people, etc.
If locals were used why has The Bermuda Professional Photograhers Assocation lodged a complaint with the ombudsman?
Let BDOT produce a list of local companies/workers being invested, and I’ll shut up
Only locals I’ve seen used is the models….
Cheering for the Dept of Tourism to have a successful campaign, but I honestly feel that the video made by the local guy who won the Tourism contest a couple of months ago is better! But, I’m willing to be optimistic and hope this works.
Wow……. This is the new campaign produced by expensive advertising and production companies overseas? This is not even as good as what the local guy did for the tourism video competition in July. Why wasn’t this done locally? I’m sure he could do as good a job as this and the money would stay in the local economy. What’s the government slogan, “BUY BERMUDA”? Well I guess it’s just a slogan for them……
Exactly my point!
So many in this market wanting the work but you send it overseas?
It was local talent used. Ad agency id overseas but they used local talent to execute. Now who do you blame?
So many critics, so many haters.
I like the ads and the song. Well done!
Should have pictures of muggers, rapists, people waiting for busses an ferries.
Before I say anything, I must say the direction of the campaign looks strong, I have no real quarrel with that. Attended the meeting and enjoyed some aspects, BUT…
For $13million(as stated on their site) I’d expect better kerning from a design firm (BE and MUD) based in the United States, not to mention a second typeface for the slogan (not the same face as the logo). Seriously? I won’t go any further on the R that reflects the island of Bermuda other than to say…the island is backwards.
And if this logo speaks to what Bermudians are ALL about as a people, why was not ONE design firm or designer given a chance to do this for Bermuda? They were happy to use local singers (and rightly so), happy to use local camera’s and local models. Do we have such little faith in the rest of the design world here?
May I also mention that this was $13million leaving Bermuda? Was Government not, just a few months ago, doing everything possible, INCLUDING raising duty prices to keep everything LOCAL?
Too much wrong in how this came about to be fully excited or on board with the campaign.
Sad but true
Great start, and very refreshing. Now’s the hard part, changing the mindset of many Bermudians so that the majority can deliver what is being advertised. Tourism don’t work in a silo, reach out to other Ministries and non-public organisations and success will come your way.
I agree. Everybody needs to be onboard especially those directly involved in the hospitality industry. We went to Antigua for our honeymoon and the difference in how we were treated by the resort staff there versus the staff (most were locals)at one of the major hotels here (where we stayed for two days before we departed) was staggering. There was one or two staff here that treated us well but the majority were clearly just going through the motions. We felt more at home in the Antiguan resort than we did here simply because of how the staff treated us. We felt like family and they were clearly proud of their island and what it had to offer. I would go back to Antigua in a hearbeat. I wonder how many tourists leave Bermuda feeling that way…
I’m sorry but this is corny. I don’t like it, it looks so contrived.
I tried to be positive but is that video of them sitting down at tables eating, in the middle of that little street in St.Georges? Then Gombeys show up and they all start dancing. Wow. The pictures are also heavily airbrushed and photo-shopped.
I think they could have done better, especially with $4.8 million. Hopefully this works though.
O.k.-the models look great but that’s it. I personally hate everything else. We say we’re unique but we seem to be copying off what the other islands are doing. We’re quick to point out that we’re not part of the Caribbean, but we’re trying to push that Caribbean look/feel. Some will peg us as just another island-I think we need to push the fact that we’re more upscale and more sophisticated than the other islands. The last I checked, we didn’t stand around prancing and dancing in the streets. If tourists come here and expect one big part, they’re going to be sorely disappointed.
I also didn’t like the voice in the first video because that wasn’t a Bermudian accent and Bermudians do not sound like that. This isn’t Jamaica, Barbados, Bahamas, etc. so what was up with the Caribbean accent? The second voice was fine and sounded Bermudian but then the singing and ‘yah mon’ voices came on which was phony. I don’t have anything against the Caribbean accents but it annoys me when we try and act like we have one to trick tourists into coming here. What about staying true to ourselves? Even a voice with a touch of a British accent would have been better because that’s closer o what we are. It just comes across as phony to me.
All in all, I don’t like this overly-photoshopped, misleading waste of money.
All the voices were Bermudian.
‘Bermuda So Much More!’ More like so much more gunshots!
But seriously this looks like a good brand strategy and it is a positive step forward. The slogan is original unlike ‘Feel The Love’ which was ripped off from Jamaica’s ‘One Love’ slogan, but I hope they are resourceful with that $4.8 mil budget and that this campaign is for a long term sustainable tourism and not just a short term perk to help an election campaign.
Unfortunately I don’t think our tourism product is up to the standard of what we are trying to sell. It is way over priced than our competitors and the quality of service is nowhere near the same. Not to mention our luxury hotels are nothing compared to other travel destinations. We need to create more value to our product so people feel they are getting what they pay for. This doesn’t necessarily mean considerably lowering our prices and attracting budget tourism, but creating a premier luxury travel destination.
One way we could change this is better educate our work force in hospitality to create a higher quality of service. Have a proper internationally recognised Hospitality Management course at Bermuda College that creates like-minded local hospitality professionals, which have a good work ethic and understand the industry standards (Not the Bermy standards). This will stop the need for so many expats to work in the industry and be an attractive career path for a Bermudian if the accreditation can also be used for career opportunities off the island as well. It will serve the purpose of giving a more authentic local experience for tourists as every employee from the ground up will be Bermudian and this helps create a service culture within the local community (meaning peoples attitudes change).
We need to bring back that friendly Bermuda charm. It won’t happen unless we relearn how it is done in the golden years of tourism, but with modern techniques. Not to mention you could market the Hospitality course to international students and make some really good $$$$$. Who wouldn’t want to go to Bermuda to study, it sounds like an attractive choice for a student in a cold miserable country (that is if you are not Bermudian)?
This is just one idea of many, but we need to start coming up with more creative solutions to the industries problems if we want to change. It is not going to happen over night with a little rebranding to the same market at the same high prices.
I agree! Great suggestions! This is what we need to see, people working together and not just bashing the hard work of others. I’m sure the BDOT and the respective Ministry’s will welcome your ideas, you should forward them.
The Company’s budget is actually 13 million for the year. this campaign used 4.8 of that. I think its unnecessary as we have plenty of local talent who are more than capable of doing a better job with these ads. they aren’t horrible, but now just doesn’t seem like the time to be spending 13 million dollars on an advertising contractor when out island is in the Sh$#hole.
For the last 40 plus years I have been working in the Hospitality Industry her in Waikiki, the Aloha Spirit brings Tourist back year after year!.
Before arriving in Hawaii I spend 5 years on your beautiful Island,my memories of
Bermuda are such that I remember Bermuda allso had a Aloha spirit that would bring Tourist back year after year.People were friendly and made visitors feel welcome,I am sure that the older generation will remember those days.
All of you go back and search for that spirit that Bermuda was so famous for and once again your Tourism Industry will take of again.
You have a very nice Island, create an atmosphare that is clean, save and reasonable priced and Tourists once again will flog to your Beaches!
Warmest Aloha
Fred
Thanks for that Fred. After visiting other islands and how they welcome tourists I totally agree with your comments.
People are traveling,blame cannot be put totally on the recession.
Throughout Europe,places are packed with tourist from all over the world.There are bus loads of Japanese tourist tours all over, they have been in a recession for over ten years now and they are still traveling in hoards.Try finding an available hotel room anywhere there.Cruises are fully booked even with a global crises.
Bda cannot even capture a sliver of this business.
Service industry is basically non existent here now.Even if we some how were able to get tourist here,there is no where to accommodate them.Hotel capacity has been totally decimated with the closing of many of the former properties.
There is less quality in Bermuda now,Front Street was once a premier shopping mecca that tourist flocked to and bought quality items. Trimminghams,Smiths,etc,no longer exist.Return visitors always made it a point to shop Front Street.
The landscape has changed as well, for the worse. The island’s natural beauty has always been our selling point. Gov has allowed unsitely radom building along the South Shore,the former beauty of our shores has been changed forever,in a negative way. In addition, the degree of crime has grown many fold and this is another negative on the Bda product,word spreads fast.People want to be safe.
Bermudians have been brainwashed by certain elements that service is a bad word.
It is now considered sub serveant, this has to change if Bda has any chance of rebuilding itself to where it was once considered the model to copy,when it came to tourism
Gov corrosion is attacking Bda like the corrosion that is currently attacking Gibbs Hill light House.
So true, sadly so true. Apparently you are or have also been on tourisms frontline.
I just dont undertand why we invest so heavily in adverts but not out tourism infrastructure. Improving roads so cycle renters are safer, buses/ferries so they have dependable trans, better quality of food as the pricrd in no way match quality, better bathroom facilities @ our beaches, cleaner beaches, better customer service and the list goes on. These things will keep the visitor coming back, not just coming once.
Why spend so much money on advertising and use old photographs of Front Street – HSBC bank on
Front Street is not still under construction as the photograph shows. Did local advertising companies
get a chance to at least assist in this production?
Smiths Parish Resident
I LOVE THE NEW CAMPAIGN AND THE NEW THEME SONG… GO BDOT.
because, BERMUDA IS SO MUCH MORE!!!
That guy with his honey on the pink scooter won’t last long. He’s diddly boppin down the wrong side of the road! doh!
Great campaign, now all we need are some hotels.
Until we build hotels that cater to cost concious vacationers, we’ll continue to die a slow death. If I can go to Atlantis, Sandals, or Jolly Beach and spend less than $1500 for a all inclusive 7day vacation (including air fare) then why come to Bermuda when air fare alone may be $1500
We don’t necessarily want cost conscious vacationers. Yes we can still have options to cater to that field but we should AIM our campaign towards them. We want people that are going to spend regardless of the price. What happens when we attract the customer always looking for something cheaper? They will get here and not spend any money!!!!! They will complain about every little thing and not enjoy their stay. The other day I was driving down Front Street and a group, looked like a family, of about 8 or 9 people, were sitting on the benches by the Horse and Carriage stand eating food out of take out containers!! Is this the type of customer we want? NO! We want tourists that are going to spend the extra dollar to go and sit down at a restaurant. As oppose to spending $200 to sit and eat at Pickled Onion or Flanagans, they spent about $40 on food from somewhere like Market Place.
If there is one thing you need to understand about rich people is that they want value for their money. It truly amazes me that people don’t quite understand that concept. And people aren’t getting value for their money in Bermuda. Until that changes you won’t attract the wealthy. The denial is rampant in Bermuda and we are officially insane because we keep doing/saying the same things over and over expecting a different result. I am not saying these things to be negative I am saying them in the hopes that the BDOT, hotels, and everyone that has some livelihood in tourism will get it through their thick skulls. E. Brown did the most expensive advertising Bermuda has ever know but he didn’t put that money toward infrastructure and we are worse than we were before. Money and advertising don’t solve deep rooted problems. You must open your eyes.
I think this campaign is excellent. Yes it is a lot of money but hopefully it will bring in a lot of revenue for the island. I understand what a few people have expressed in that BDOT should have hired a local Ad Agency. Although this would have been nice, the companies here are too small and too amateur. This is a project that needs to be displayed world wide and the quality a local company could have produced may not have been up to international standards. And yes, the photos and videos maybe a bit staged, but EVERY country does that in their advertising! This campaign points out that we are “So Much More” than what you think we are, and you should come and see for yourself!
Regardless if you like the campaign or not we all need to be supportive. Minister Wayne Furbert is doing an excellent job with his resources. He is one Minister I believe that actually does something good with the Ministry’s money and time. You can see the fruits of his labor. I work in the Marketing industry for a major local hotel and it is not easy. You gotta spend money to make money!
We should all be working towards one goal, GETTING TOURISTS TO BERMUDA, by any means possible!
There is also a lot work that needs to be done on the home land. Government needs to rebuild roads, make the ‘hubs’ safer and cleaner. Do something about the horrible and lack of service from our civil servants. Bus drivers and schedules need to be updated to better serve the tourists once they get here. TRASH NEEDS TO BE PICKED UP ON TIME! Corporation of Hamilton workers need to be WORKING and not sitting next to the site for half the day. If we do all this hard work to get the tourists here, then they get here and it looks like a third world country, they will not return.
Everyone needs to speak out and work together! Put pressure on these people to do their job and do it correctly.
So you want me to spend my money in Bermuda, but the government does not have to. Plus the song should have had the orginal artist, with the other 2 singing along side. And we are not jamaicans. You are obvisouly catering to the rich, because of the economy, not many people can afford a vacation, so why not have a song that is a song the rich can jam to.
The Government is the Government, they can spend the money where ever they see is valuable. We have to expect them to spend it right, and if we put the RIGHT people in power to know how to spend it properly then it should not matter if something is being bought from overseas. As long as it is bettering us in the end. Obviously not everything should be outsourced but somethings are necessary.
Are you saying that the “rich” can not jam to that song? That is being prejudiced my friend….Rich people are some of the people that get down the most!
I think the campaign looks quite strong, beautiful and enticing. Bermuda is so much more… Yes, our hotels are expensive, surely there has to be something we can do to reduce rates. But, I really love the bright colours in the ads and the locals used – I actually know one of the guys in the wedding ad in what looks like the conga line. The other guy in the conga line looks like the top male model who appeared in the City of Hamilton Evolution Fashion Show. Let’s give the BDOT a chance and see what happens with this campaign. If I saw the ads I would want to visit Bermuda and determine if I can afford the visit. Lots of money has been spent, that is also unfortunate, but it’s spent. Nothing we can do now. Let’s just be positive that our BDOT is trying and see what happens…
…’so much more’ is correct.
*bad service
*hassle
*unsafe roads
*crime
*broken down buses
*out of service ferries
*out-dated furnishings in $400 per night hotels
*lack of friendly welcoming people
…ad nauseum.
Having said that, $4.8 million is a drop in the bucket of the 1.4 billion dollars debt, so perhaps it may generate more dollars in the way of increased tourists. Who knows…
a mildew rotten old tarp still in FRONT STREET ..stage…,horseshoe beach still smells of sewer,broken old build selling grease and water,ppl still bathing in front of ppl as they enter the beach..not even third world more like ‘dark agess’
How the F*#k did Wayne hire Don Johnson….??
$o much more. That is the current reality & not delivering value for money. Today deceptive advertising will be exposed very quickly.
The product as advertised is not there.
Triangle Drifter you are correct as well.
They have put the cart before the horse in this case.
No company advertises a product before they have one.
As you said,you may hood wink the consumer once but not for a second time.
All they have done is give a signal to competiing destinations to up their game.
I was at the opening last night and I thought it was great! Great photos and video and music. Love the fresh take on old stuff. They have it right and are targeting the right people for sure.
The problem is I dont think we have the level of expertise in the BDOT to see this through.
The video showing the how and why and research done was a waste of money. (Apparently they analysed all of the pink immigration forms to collect the data on where peoplel were coming from! That ate up a chunk of time when surely the BDOT shouldve had that info already. East coast, Boston NY I am guessing! I could’ve saved them some money right there)
We just wanted to see the end product and they could have said more on where and when and how the promotions will be aired.
Otherwise, great job from the agency and those involved. Now lets get out and sell it!
As far as when they get here…thats a different story. If you don’t grow up in a household that teaches you how to step up your game, treat people right and give good service for $ then perhaps we start in kindergarden.
If anyone checks my earlier posts I was all for what BDOT were doing but this ad campaign is terrible & poorly done. White text blending into busy backgrounds, spreading the target market too thin, taglines that don’t match the supporting text except for the wedding & golf ad & gombeys again & again. Gombeys are cool but they are part of other caribbean islands maybe called goombays instead but still the same ish different day. Also everyone & their grannies know that you can golf & scuba dive in Bermuda already so a second same ish different day.
I would love to see how the $4.8 million broke down into the different parts of campaign funding parts because it just doesn’t add up to me as to why its sooo steep. Those millions could have gone towards building an economy hotel/indoor outdoor waterpark to satisfy the bored out of their mind tourist who don’t golf or scuba dive add some beautiful bikini clad waitresses & live entertainment to the waterpark to make those who can’t handle the slides happy. I don’t even want to read someone’s comment about the lame park at old sonesta hotel because that was mickey mouse without the disney world. Want a good model of what a real economy size waterpark is google great wolf lodges. Since I’ve mentioned google here’s an idea JURISDICTIONAL GOOGLE ADS they would work just as good or better & are cheaper than Fuseideas & can be done by anyone in Bermuda.
what a nasty logo for Bermuda…Rip of the old Bermuda Railway Co logo?
BERMUDA….ahhhhhhh.
Now that the Great Britain Organizers of the Olympics are free, that $4.8 million would have been well spent tapping into their creativity and ingenuity in helping us create something truly Bermudian like they created something truly British for the Olympics.
Haste makes waste. Didn’t your mamma tell you that?
I like the ads – it’s the song I don’t like. Fix the dang song!
they are not going to find down here what they see in these posters , i can tell you that,
i hope some tourist read these comments
just a glossy posters,more hoopla over nothing..and the problem remains the same…they havent improve the island..like beaches,more entertain,hamilton is still ‘twilight mode’and the babbling minister doesnt even know the words of the ‘song Ber’is another world..he openly said 7omiles to land mass..What didnt know America got closer!FAUXPAS to the whole dept…plus when will they put intelligent and savvy ppl?
the audiovid.made so many glitches..who hire them? on what credential?cronyism? the minister didnt know his lines on the song..ANd furbert suppose to carry a tune!!..The night was an embarrassment!!..They can make many new posters but if they fail to improve the products that matter they cant SELL Bermuda!!
so much more huh? SO MUCH LESS. airport like the front door of a prison, 25 dollars to go in a cave, a mediocre 50 dollar meal, faith based tourism woohoo, hospital tourism lol, advertisements where you jump off a cliff. remember fantasy island? we paid 4.8 million for these foreigners pipe dreams and a lot more for the civil servants and ministers. tourism has destroyed bermuda.